Nature

Theme
Park
Nature & Adventure Co.
BACKGROUND OF
COMPANY Civil and Received
building various of
construction prestigious
awards
Established
since year
2001

Worked with
other Done many
excellence Have many
project
company branches
 Long-term relationship
Continue to meet the changing
VISION needs for clients

Dedicated team
MISION Dreams become a reality

Build
OBJECTIV Generate
E Attract
 1. Adapt 2. Responsible in
successfully to recruiting, train,
its environment. carrier developing, 3. Working closely,
. Shifted around to employee relation, consultancy role,
different business disciplinary issues. assisting line
manager, policies
and procedures

7. Hire resources
finding relevant 4. Increasing
HUMAN
locations to look in employee
RESOURCE
Reach out to maximum commitment
MANAGER
potential using the recruiting
aggregate all responses process
matching employees
with the right positions

6. Helps a business
develop a competitive 5. Liaising with wide
advantage. range of people
building the capacity staff performance
can offer a unique set health and safety and
of goods or services recruiting staff
To promote the concept of the nature and STATEMENT
adventurous together
Undisturbed virgin forest area nearby Danum
OF NEED
Valley Conservation Area
Has greater diversity of flora and fauna

Various activities- Jungle treks, river swimming,

bird watching, night jungle tours and canopy

walk.
Limited to 60 persons per night including staffs

and guards(researches, students or scientists)

Will have a direct impact on the growth of our

country economy
 IDENTIFYING THE SPECIALITIES OPERATIO
24km away from the famous Danum Valley

Forest Conservation Park

N PLAN
2 hours driving from the Tawau Airport

Most of the habitat that live inside the forests

are protected
Hot springs and eye catching wonderful

waterfall
Nearest town is Lahad Datu

The forest environment is so nature and fresh

that visitor and tourists get to relax themselves

at peace
 DESIGN AND LAYOUT OPERATION STRATEGY
24 kilometers away from Danum Valley Conservation AND PLANS
Area
Aim is to be simple yet
Yellow circle(Nature and Adventure Theme Park).
efficiently functional
Blue circle (Danum Valley Conservation Area) design using high quality
materials
 SCHEDULE OF WORK
According to the subcontractor or contractor that will

be on duty on the day.

All the worker and labours will work for 8 hours a day,

6 days a week. Over time payment will be given.

OPERATING HOURS
8am in the morning until 8pm in the evening.
The rest house- visitor that requests to stay at the
theme park overnight.
Cafeteria will be operating from 6am in the morning
until 10pm at night.
 PRODUCT AND SERVICE DESCRIPTION AND ITS
UNIQUENESS
Various activities that match the requirement of the forest and
also protecting the nature.

Jungle treks, river swimming, bird watching, water rafting,

night jungle tours and canopy walk

Most of the flora and fauna are not found at common zoo or
urban areas.

Promote the nature loving hearts in tourists or visitors

especially children.

2 and 3 storey high glass transparent canopy walk is a whole

new experience for visitors

Hanging bridges canopy walk

3 storey tall waterfall with magnificent view that truly will

amaze the visitors.
 Marketing
Target Market
Competitor Analysis
SWOT Analysis
Strategy and
Implementation
-Marketing Strategy
-Sales Strategy
-Marketing Budget
 Click icon to add picture

Target Market
Age
- Range of 5 to 65 years
old
Nationalities
- Both locals and Non
Local Tourists
Background
- All races, All religion,
With monthly income of at
least RM900, and Those
with family.
 Competitor Click icon to add picture

Analysis
Competitors
Mount Kinabalu Park
- Strawberry farm
- Tea Garden
- War and Memorial Garden
Poring Hot Spring, Kundasang
- Poring Treetop Canopy Walk
- Poring Hot Spring and Nature Reserve
- Three Kilometre Jungle walk
- Kipungit Waterfall
- Langanan Waterfall
- Bat Cave
 SWOT Analysis
STRENGTHS WEAKNESSES

1. Knowledge 1. Resource
2. Relationship with other 2. Branding
companies
3. History in business

OPPORTUNITIES THREATS

1. Projects attraction 1. Competition from the

2. Services by companys workers companies in the same industries
3. Job opportunities for locals
 Strategy and Implementation
Marketing Strategies
Pricing Strategies
- Adult (15 years old above) : RM 50/entry
Children (14 years old below) : RM 20/entry
Infant (3 years old below) : Free
Products and Services Strategies
- Only Nature friendly products will be.
- Each employee will be trained in terms of customer services.
- Quickly resolve complaints.
- Consistently seek customer feedback.
Distribution Pattern
- Danum Valley as project location.
- 5 months ticket booking before the first opening
- Online: www.N&A.com.my
Continue
Sales Strategy
Surveying Market Demand
- Both foreign and local tourist which visits nature
theme parks is surveyed. It includes which price is
most affordable for most common travellers and
tourist.
Analysing Type of Market
- Contestable Market. Number of competitors are
negligible, but their threat is important to be
overcome.
Determining Market Size
- The market size for theme parks is huge. The
target market consist of a long range of age,
variety of nationalities and background and it is
forecast that the theme parks industries can
 Promoting Vessel Budget

Online Website (Year) RM 2000

TV3 (50 Slots,15Sec) RM 17000

8TV (40 Slots,15Sec) RM 13600 Marketing

NTV7 (40 Slots,30Sec) RM 13600
Budget
Travel Channel (40 RM 1400
Slots,30Sec)

Malaysian Travel RM 200000

Agencies (14
agencies)
FINANCIAL
PLAN
SOURCE OF FINANCE

The cost needed for Nature & Adventure

Co.s project
Amount Type Source
= RM 50, 000, 000
RM 35 million Companys Asset Nature & Adventure
Co.
RM 10 million Investors Company Tempurung Nature

RM 5 million Sabah State Sabah State

Incentive Government
Designation REQUIREMENTNumber
OF HUMAN RESOURCE
of staffs Monthly salary per staff Salary per annum per
[RM] staff [RM]
Chief Executive Officer 1 15, 000 180,000

Financial Manager 1 6,000 72,000

Human Resources 1 5,000 60,000
Manager
Operation and 1 6,000 72,000
Production Manager

Marketing Manager 1 5,000 60,000

Food and Beverage 1 4,000 48,000

Manager
Sales Manager 1 4,000 48,000
Chief Engineer 1 5,500 66,000
Occupational Safety and 2 5,000 60,000
Health Manager

Technicians and 80 2,500 30,000

electricians
Architect 4 5,000 60,000
Labours 1000 1,550 18,600
Construction and other 800 1,750 21,000
CONSTRUCTION/OPERATION
BUDGET
Materials Unit Required Price Per Unit [RM] Total [RM]
Main Building [Hostel] 2 1,500,000 3,000,000

Flying Fox Game 1 set 800,000 800,000

Equipment
Paintball Game 20 sets 10,000 200,000
Equipment
Hanging Bridge 1 400,000 400,000
Butterfly Garden 1 400,000 400,000

Children Amusement 1 250,000 250,000
Park
Trees Climbing 1 set 250,000 250,000
Equipment
Jungle Tracking Main 1 200,000 200,000
Area
Thrilling Rides Games 1 300,000 300,000
Equipment

Cafe/Restaurant 5 40,000 200,000

Door 25 700 17,500
Window 40 550 22,000
Toilet 25 3500 87,500
Prayer Room [Surau] 5 50000 250,000

Leisure Hall 1 4,500,000 4,500,000

Main Entrance 4 50,000 200,000
and Ticket Booth
Walkway 10 680 6,800
Swimming Pool 200 feet 950 190,000
Chairs 200 25 5,000
Table 80 85 6,800
Bench 30 400 12,000
Hut 15 450 6,750
Tiles 1000000 8 8,000,000
Souvenir Shop 6 100,000 600,000
Stairs 10 sets 450 4,500

Total Expenses: RM19,908,850

Matters Materials RM
Construction Site Land Acquisition 4,000,000
Technical Electrical 1,500,000
Fire Suppression System 600,000
Closed Circuit Television [CCTV] 100,000
Plumbing 1,000,000
HVAC 1,800,000
Monitoring Offices 500,000

Property Painting 500,000

Parking lot 500,000
Entrance Facades 700,000
Handrail 200,000
Safety Cottage 50,000
Property Fence 200,000
Park Signage 200,000

Equipment Tools/Main equipment 200,000

First Aid Equipment 250,000
Safety tools 200,000
Vehicles 1,000,000

Administration Admin/Main Office 80,000

Legal, State and Payment 1,000,000
Maintenance Costs 500,000
Labours 16,000,000
Employee Recruitment 500,000
Contingency Funds 3,000,000

Other Cost

Total Expenses: RM 34,580, 000

PROFORMA FINANCIAL STATEMENT

Sales [Forecast in 2019] = RM 100,557,000

Costs of Sales = Construction and operation
budget +
Other cost
= RM 19,908,850 + RM
34,580,000
= RM 54,448,850
Net Profit Before Tax
= Sales [Forecast in 2019] - Construction and
operation budget -
Other cost
 PROJECTED CASH FLOW

Cash Received = Capital + Sales [Forecast

in 2019]
= RM 50,000,000 + RM100,559,000
= RM 150,557,000
Total Cash Balance = Total cash received -
Total cash payments
= RM 150,557,000 RM 54,488,850
= RM 96,068,150
PROFORMA BALANCE SHEET
PROFIT FORECAST
OPERATING EXPENSES / MAINTENANCE THEME PARK FORECAST
 RISK MANAGEMENT
RISK IDENTIFICATION
AREAS SIGNIFICANT RISKS
Schedule The estimated duration for the project development may exceed the
earlier time planning. This problem may occur due to some problem
from the construction, operation and production management.

Supplier The company is lacking of materials supplier and the designs are
not provided by the investor. These issues should be solved by the
company itself.

Cost The change in the cost calculation may occur due to the change in
the needs of projects materials, services needed, and unstable
materials cost.

Technology Advance technology is needed as this project will involve current

machinery technology. The use of technology will also be required in
the companys system management.

Facilities and Facilities and equipment are two of the important elements needed
Equipment before, while and after the project development. These elements
should be given extra attention by each of the department.

Design This company aims to produce a project with a unique design for
each of its building. However, it may lead to the issue of ineffective
management of the cost since it is strongly related to the
construction, production and materials costs management.
OTHER RISKS AND SUGGESTIONS

Risk Suggestion

Flood To avoid flood, the projects drainage system should be

managed systematically and logistically.

Earthquake Earthquake is the most frightening disaster that should be

avoided. Japanese has invented some technology to deal
with this disaster. So, the company may do more research
on this issue in order to enhance the safety of this project.

Underwater Explosion This disaster may be avoided by building some technology

(TSUNAMI) such as a strong retaining wall against the wave.
TYPE OF RISK LEVEL 0 LEVEL 1 LEVEL 2 LEVEL 3

TECHNICAL Negligible Low level of Moderate Considerable

impact impact impact

SCHEDULE Delay 2 Delay 4 Delay 6 Delay 8

months months months months

COST Impact less Impact less Impact less Impact more

than RM than RM than RM than RM
10,000 100,000 500,000 500,000
THANK
YOU