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Grand Mutondo Viva Presentation
Grand Mutondo Viva Presentation
The Technology Acceptance Model (Davies 1989) was adopted as both the
theoretical and conceptual framework.
Literature review
the study use the aspect of subjectivism, it holds that social phenomena are
created from the perceptions and consequent actions of those social actors
concerned with their existence (Saunders, 2009. p110).
On the positivism aspect the study uses structured methodology in order to
facilitate replication (Gill and Johnson, 2002), emphasis is on quantifiable
observations that offer themselves to statistical analysis. (Saunders, ibid).
Method choice
Consideration is put into using secondary data. Secondary data can provide a
useful source from which to answer, or partially to answer, research
question(s) (Saunders 2009, ibid).
Primary data is collected in two ways online survey and In-Person Surveys
/Self administration of questionnaire.
Sample population size
The 2012 Zimbabwe population services reported that Harare has at total
population of 2,123,132 inhabitants (ZIMSTAT, 2012). With a confidence level
of 95%, margin of error of 5% survey monkey calculator was used that
determined the sample size population to be 386 respondents. The number is
in tandem with Market Research (2013) which stated that the rule of thumb
for basic studies of consumers is 300.
So for this research any number of respondents from 300 to 386 was
acceptable hence data obtained from 320 respondents for this study was
adequate.
Data input, coding and Analysis
Consumers were also asked on obstacles that are likely to prevent them from
buying online. Most respondents pointed to security issues at 208
respondents, followed by 173 respondents who pointed out that buying from
the Internet is difficult for them.
Consumers were also asked on obstacles that are likely to prevent them from
buying online. Most respondents pointed to security issues at 208
respondents, followed by 173 respondents who pointed out that buying from
the Internet is difficult for them. This was followed by delivery problems at
frequency of 156, payment problems at a frequency of 95 and privacy at 86
out of 320 respondents. Lack of after sales and limited access to Internet
were ranked last at 52 respondents each.
Hypothesis testing t-test
Hypothesis T-Values Results
1. H1- Perceived Online purchasing barriers positively impacts e- 3.152 Supported
commerce adoption.
The study did not statistically support that the perceived usefulness of online
shopping positively impacts actual shopping. The notion that consumers are
driven to purchase online because of its usefulness is hence challenged. This
study believes that this result is subjective of products that are bought
online. The study has shown that consumers are willing to buy cars, books, e-
books, journals and accessing financial services that includes banking.
Discussion on the relationship of Consumers perception of
Interpersonal influence and actual online shopping
Though self-efficacy was not part of the study, the trend shows that
consumers are likely to decide on themselves towards online actual buying
more than interpersonal influence hence the need to study how advertising
especially through social media can affect e-commerce adoption in
Zimbabwe.
There great need to research how time spend on the Internet by users
participating into social networks and reading news can be used to allure
consumers towards positive attitude for online purchasing
Thank you