Internet Marketing

What is INTERNET MARKETING?

The marketing of our products or services over the

internet is called Internet marketing .
An internet marketing strategy is necessary to
effectively compete in todays business environment.

PRINCIPLES OF INTERNET MARKETING

1.Simple, Intuitive Navigation
2.Easy to find Merchandize/Goods
3.Good Offline/Online Services
4.Individual Customization is key
5.Business to Business Focus
 Internet marketing: The Marketing Approach

Define Value Proposition

Brand Building and Awareness
Corporate Image Creation
Focussed, Vertical sectoral expertise
Product/Services-Market segmentation (productisation of
expertise and knowledge of other industry processes)
Generate market pull-Innovations
Internet Marketing :Business Development
Strategic Alliances/Tie-ups
Electronic Market-Place
Networking with other Exchanges
New product Ideas/Developments
Employ Higher-end value Added Solutions/Services(Customer
Relationship Management-CRM, Record/Data Management etc)
Unexplored Markets/Applications
 Benefits Analysis

1.Reduced cost of operations

2.New business opportunities
3.Global reach & market penetration
4.Competitive advantage
5.Easy analysis-MIS
6.Improved Planning, Budgeting, Profitability and customer services
7.Faster response to market changes
8.Better Forecasting ,Decision making

Why should you adopt Internet Marketing now?

1.Increased client satisfaction/Service

2.Improved Efficiency & Effectiveness
3.Enormous Business returns
4.Good business sense
5.First mover advantage
Even if you dont , your competitors will!