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Wants vs. Needs
Wants vs. Needs
Alderfer
Americanpsychologistw
ho further
developedMaslow's
Hierarchy of Needsby
categorizing the
hierarchy into his ERG
theory (Existence,
Relatedness and Growth).
Alderfer is also known for
his contributions to
organizational
psychology.
A
L M
D A
E S
R L
F O
E W
R
The
E.R.G.
Theory
1.) Existence Needs
These include needs for basic
material necessities.
In short, it includes an
individuals physiological and
physical safety needs.
Existenc
e Needs
Physiological Needs
Safety Needs
2.) Relatedness Needs
The aspiration individuals have
for maintaining significant
interpersonal relationships (be it
with family, peers or superiors)
like getting public fame and
recognition.
Interpersonalloveandinternal
esteemneeds.
Relatedn
ess
Needs
ocial Needs
Internal
Esteem Needs
3.) Growth Needs
Need for self-development
and personal growth and
advancement.
External Self-esteem and
Self-actualization.
Growth
Needs
Growth Needs
3 core values of Development
Michael Todaro and Denis
Goulet
1. Sustenance
2. Self-esteem
3. Freedom from servitude