Matakuliah : J0084 / Introduction to Management

and Business)
Tahun : 2007
Versi :1/3

Pertemuan 07 (Seventh Meeting)

Strategic Management

Halaman 1
 Learning Outcome

Student should be able to prove the importance

of the strategic management implementation
by the organization to anticipate changes -> C3

Halaman 2
 Learning Outline

The Importance of Strategic Management

The Strategic Management Process
Types of Organizational Strategic
Strategic Management in Todays
Environment

Halaman 3
1. The Important of Strategic
Management
a. What is Strategic Management

Halaman 4
b. Why Is Strategic Management Important

1) It can make a difference in how well an

organizations performs
2) The organizations of all types and sizes
face continually changing situations
3) The nature of the organizations
4) Its involved in many of the decisions
that managers make

Halaman 5
2. The Strategic Management Process

Step 1: Identifying the Organizations Current

Mission, Goal, and Strategies
Step 2: Doing an External Analysis
Step 3: Doing an Internal Analysis
Step 4: Formulating Strategies
Step 5: Implementing Strategies
Step 6: Evaluating Results

Halaman 6
 The Strategic Management Process

External
Analysis:
Identify the Opportunities
organizations Threats
current mission, Formulate Implement
SWOT Analysis Strategies Strategies
goals, and
strategies Internal
Analysis:
Strengths Evaluate
Weaknesses Results

Halaman 7
 3. Types of Organizational Strategies

Multibusiness
Corporate
Corporation

Business Strategic Strategic Strategic

Business Unit 1 Business Unit 2 Business Unit 3

Func Manufac Human

R&D Marketing Finance
tional turing Resources

Halaman 8
a. Corporate Strategy
1) Growth

RP
2) Stability
3) Renewal
4) Corporate
Portfolio Analysis

Halaman 9
The BCG Matrix
High Low

Market share
High

Question
Anticipated

Stars
Marks
Growth
Rate

Cash
Dogs
Cows
Low

Halaman 10
b. Business (or Competitive) Strategy
1) The role of Competitive Advantage
2) Quality as a Competitive Advantage
3) Sustaining Competitive Advantage
4) Competitive Strategy

Five competitive forces in industry:

a) Threats of new entrants
b) Threats of substitutes
c) Bargaining power of buyers
d) Bargaining power of
suppliers
e) Current rivalry
Halaman 11
 Forces in the Industry Analysis
New
Threats of Entrants
New Entrants Bargaining
Power of
Buyers
Suppliers Intensity of
Rivalry Among Buyers
Bargaining Current
Power of Competitors
Suppliers
Threats of
substitutes
Substitutes
Halaman 12
 Three generic competitive
strategies:
a) Cost leadership
b) Differentiation
c) Focus

c. Functional Strategy

Halaman 13
4. Strategic Management in Todays
Environment
a. Strategic Flexibility
b. New Directions in Organizational
Strategies

1) e-Business Strategies
2) Customer Service Strategies
3) Innovation Strategies

Halaman 14