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    This document provides instructions for a final team project to develop a marketing concept and materials for an organization. Students must create a short video, written report, and presentation about a new concept that would increase awareness for their target market. The report should be 5-6 pages following APA format and include an abstract, organization background, strategic focus on the concept and its goals/rationale, target market segmentation, differentiation from competitors, and communication methods. The presentation should be 3-5 slides plus the video and last 5 minutes. The project will be evaluated based on criteria such as creativity in fitting the concept to the organization's mission and producing original, high-quality materials.

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    This document provides instructions for a final team project to develop a marketing concept and materials for an organization. Students must create a short video, written report, and presentation about a new concept that would increase awareness for their target market. The report should be 5-6 pages following APA format and include an abstract, organization background, strategic focus on the concept and its goals/rationale, target market segmentation, differentiation from competitors, and communication methods. The presentation should be 3-5 slides plus the video and last 5 minutes. The project will be evaluated based on criteria such as creativity in fitting the concept to the organization's mission and producing original, high-quality materials.

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    49 views6 pages

    Final Team Project

    Uploaded by

    taha
    This document provides instructions for a final team project to develop a marketing concept and materials for an organization. Students must create a short video, written report, and presentation about a new concept that would increase awareness for their target market. The report should be 5-6 pages following APA format and include an abstract, organization background, strategic focus on the concept and its goals/rationale, target market segmentation, differentiation from competitors, and communication methods. The presentation should be 3-5 slides plus the video and last 5 minutes. The project will be evaluated based on criteria such as creativity in fitting the concept to the organization's mission and producing original, high-quality materials.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    MARKETING DE BASE

    FINAL TEAM PROJECT

    Siham HAMDANI
    syham.hamdani@gmail.com
    Final Team Project
    Create a marketing offer in the form of
    message
    Marketing strategy of a new concept that you believe:
    will make trigger and increase awareness in your target market
    will offer your organization (association, club, gov agency, )
    the greatest progress towards fulfilling its mission and
    objectives
    Your concept must be consistent with, or complement,
    the existing mission of the organization

    The project consists of:

    1. Video
    Short and concise, quality (sound, image, music ..) creative,
    original, focused
    2. Report
    3. Presentation
    Report
    1. Abstract: Summary of your report
    Introduce the organization and explain all the key
    elements of the report in a shorter form
    2. Organization background: history, mission and vision,
    activity, major events, competing organizations
    3. Strategic focus:
    a. Description of your marketing offer or new
    concept:
    What is your concept?
    Goals and rationale behind the concept
    Alignment of concept with organization (how do they
    fit or complement each other?)
    Describe in details your video (text, colors, song, ).
    You need to justify and explain your choices
    Report (cont.)
    3. Strategic focus:
    b. Target market: how is the market segmented and
    who is your target market?

    c. Differentiation and positioning: how your concept


    is different and how and why you believe it will make
    trigger and increase awareness in your target market

    d. Communication methods: which method or


    combination of methods did you choose and why?

    4. References
    Report: Format and
    deadline
    General APA guidelines
    5 to 6 pages: Title page + Abstract page +
    body (2 to 3 pages) + References page
    Double-spaced
    Clear and highly readable font: 12pt, Times
    New Roman
    References using APA guidelines
    Spelling
    Hard copy as well as electronic version via
    e-mail

    Deadline for report and video: 11/05/2017


    Presentation and
    Evaluation
    PRESENTATION
    3 to 5 slides + the video
    5 mn
    Sent by e-mail
    Scheduled on the 11th of May

    EVALUATION
    Creativity and fit of concept with the organizations
    mission and objectives
    Report content and format
    Originality and quality of the video
    Creativity of the presentation
    Ability to convey key information to audience

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