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G325 Q1B: Audience: L.O: To Apply Audience Theories To One of Our Productions
G325 Q1B: Audience: L.O: To Apply Audience Theories To One of Our Productions
G325 Q1B: Audience: L.O: To Apply Audience Theories To One of Our Productions
Audience
theory is
concerned
with how Medium
audiences
interpret
messages
Audience
What do these theories and
terminology mean to you?
Passive Active
Oppositional
Dominant Negotiated
Passive or active audiences
Gender
Age
What could affect the reading of your text?
Ethnicity
Lifestyle Beliefs
Values
Each written text provides a 'reading position'
for readers, a position constructed by the
writer for the 'ideal reader' of the text. (Kress
1988,)
Thus, embedded within texts are assumptions
about the 'ideal reader', including their
attitudes towards the subject matter and
often their class, age, gender and ethnicity.
How might an
audiences
demographic change
their reading
positions upon
seeing this image?
Negotiated
Dominant
Oppositional