Shockley-Zalabak,

9e Update
Pamela S. Shockley-Zalabak

Chapter 2
Perspectives for
Organizational
Communication

2016 Pearson Education, Inc. All rights reserved.

 Learning Objectives

2.1 Distinguish among the functional tradition,

the meaning-centered approach, and emerging
perspectives
2.2 Describe the functional tradition to
organizational communication
2.3 Describe the meaning-centered approach
to organizational communication
2.4 Describe emerging perspectives for
organizational communication

2016 Pearson Education, Inc. All rights reserved.

 Introduction: Perspectives for
Organizational Communication

Objective 2.1 Distinguish among the

functional tradition, the meaning-centered
approach, and emerging perspectives

2016 Pearson Education, Inc. All rights reserved.

 2.1 Introduction: Perspectives for
Organizational Communication

- Approaches to organizational communication

- Practical theory

2016 Pearson Education, Inc. All rights reserved.

 The Functional Tradition

Objective 2.2 Describe the functional

tradition to organizational communication

2016 Pearson Education, Inc. All rights reserved.

 2.2 The Functional Tradition (1 of 8)

Organizational Communication Systems:

Component Parts
- Organizational communication system
- Organizations and individual units
Communication Inputs
- External and internal environment information
- Communication inputs

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.2 The Functional Tradition (2 of 8)

Communication Throughput
- Communication throughput
- Internal communication
Communication Output
- Communication output
- Nature of output

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.2 The Functional Tradition (3 of 8)

Open versus Closed Systems

- Response of the environment
- Systems
Message Functions
- Message functions
- Categories

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.2 The Functional Tradition (4 of 8)

Organizing Functions
- Organizing functions
- Organizing messages
Relationship Functions
- Relationship functions
- Relationship messages

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.2 The Functional Tradition (5 of 8)

Change Functions
- Change functions
- Change communications
Message Structure
- Message structure
- Functional approach

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.2 The Functional Tradition (6 of 8)

Communication Networks
- Communication networks
- Formal networks
- Informal networks
Communication Channels
- Channels
- Channel selection

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.2 The Functional Tradition (7 of 8)

Message Direction
- Downward
- Upward
- Horizontal
Communication Load
- Load
- Underload
- Overload

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.2 The Functional Tradition (8 of 8)

Message Distortion
- Distortion
- Factors of distortion
The Functional Tradition: Summary of
Essential Characteristics
- Summary
- Application to everyday life

Copyright 2016 Pearson Education, Inc. All rights reserved.

 The Meaning-Centered Approach

Objective 2.3 Describe the meaning-

centered approach to organizational
communication

2016 Pearson Education, Inc. All rights reserved.

 2.3 The Meaning-Centered Approach
(1 of 5)

Communication as Organizing and

Decision Making
- Organizing
- Decision making
Communication as Influence
- Influence process
- Communication process

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.3 The Meaning-Centered Approach
(2 of 5)

Identification
- Identity
- Identification
Socialization and Assimilation
- Socialization
- Assimilation

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.3 The Meaning-Centered Approach
(3 of 5)

Communication Rules
- Communication rules
- Types of communication rules
Power
- Power
- Resource

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.3 The Meaning-Centered Approach
(4 of 5)

Communication as Culture
- Culture
- Cultural metaphor
Communication Climate
- Communication climate
- Climate evaluation

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.3 The Meaning-Centered Approach
(5 of 5)

The Meaning-Centered Approach:

Summary of Essential Characteristics
- Summary
- Evaluation

Copyright 2016 Pearson Education, Inc. All rights reserved.

 Twenty-First Century Emerging
Perspectives

Objective 2.4 Describe emerging

perspectives for organizational
communication

2016 Pearson Education, Inc. All rights reserved.

 2.4 Twenty-First Century Emerging
Perspectives (1 of 10)

Communication as Constitutive Process

- Communication as a constitutive process
- Communication constitutes organization

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.4 Twenty-First Century Emerging
Perspectives (2 of 10)

Communication Constitutes Organization

(CCO)
- CCO
- Different perspectives

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.4 Twenty-First Century Emerging
Perspectives (3 of 10)

Postmodernism and Organizational

Communication
- Postmodernism
- Postmodern analysis

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.4 Twenty-First Century Emerging
Perspectives (4 of 10)

Critical Theory and Organizational

Communication
- Critical theory
- Critical theory approach

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.4 Twenty-First Century Emerging
Perspectives (5 of 10)

Feminist, Race, and Class Perspectives

and Organizational Communication
- Feminist theory
- Race perspective
- Social class

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.4 Twenty-First Century Emerging
Perspectives (6 of 10)

Institutions and Organizational

Communication
- Institutions
- Institutionalization

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.4 Twenty-First Century Emerging
Perspectives (7 of 10)

Global Cultures and Organizational

Communication
- Global cultures
- Influence of cultural differences

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.4 Twenty-First Century Emerging
Perspectives (8 of 10)

Technology and Organizational

Communication
- Influence on organizations
- Influence on theoretical perspectives

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.4 Twenty-First Century Emerging
Perspectives (9 of 10)

Twenty-First Century Emerging

Perspectives: Summary of Essential
Issues
- Summary
- Application

Copyright 2016 Pearson Education, Inc. All rights reserved.

 2.4 Twenty-First Century Emerging
Perspectives (10 of 10)

Practical Theory and Organizational

Communication
- Practical theory
- Approaches to practical theory

Copyright 2016 Pearson Education, Inc. All rights reserved.