KAWASAKI BAJAJ

NINJA 250R
Presented By: -
Anupama Bhat 03
Praful Shettigar 48
Rashmi Gupta 18
Zaid Padiyar 33
NINJA Features
 Engine- 250cc liquid cooled
 Power - 32 Bhp at 11000 rpm
 Torque- 22 Nm at 8200 rpm
 Speed- 0-100km/h at 5.75 seconds
 Top speed of 176kmph
 Gear Box- Six-speed transmission
 Mileage- 30 to 35 kmpl
 Sole sports look 250cc bike in India
 Available in Lime Green and Ebony Black
 Price- Delhi ex-showroom Rs. 2.7lacs
Product Differentiation

Ninja Karizma

Engine: Liquid Cooled, Engine: Oil cooled, 223cc

249cc Colors: - Blue, White,
Colors: - lime green and Yellow, Red and Black
ebony black
Mileage: - 25-29cc
Mileage: - 35-40 kmpl
Max Speed: - 176kmph
Max Speed: - 135kmph
Transmission: - 6 speed Transmission: - 5 speed
Dry Weight: - 172 kg Dry Weight: - 159 kg
 NINJA- Opportunities
 Untapped market above 180 cc in motorcycles
 More maturity and movement towards high-end
motorcycles
 Only sport designed bike in 250cc category
 Only sports bike manufactured in India
 Growing demand for sports utility bike
NINJA-Threats
 The growing gearless trendy scooters and scooter
market
 The competition catches-up any new innovation in
no time
 Threat of cheap imported motorcycles from China
 Karizma 210cc
 Yamaha R15 (150cc)
NINJA- Strengths
 Widespread distribution network
 Great financial support network
 Highly experienced management
 International JV partner
 Wide service network
NINJA- Weakness
 Low Mileage
 Two Variants
NINJA- Target Market
 Youth
 Upper middle class and Upper class
 Sports bike riders
NINJA- Positioning
 Sports utility bike
 Fastest bike
Marketing Mix
Product Strategy
 Sports bike, with the highest speed of 176 kmph

 Superior Japanese quality

 Large service and accessories outlets

Price Strategy
 Skim pricing

 High price and early delivery

Marketing Mix
Place Strategy
 Through Bajaj sales outlet

 Conquering one market at a time

Promotion Strategy
 MTV Stunt mania season 2 with NINJA

 Bike trips across cities

 Displays at malls and events

 Zero percent interest on installment on fixed down payment

Creating SBU
 A unit concentrating specially on the sports bike
segment.
 This unit will be responsible for coming up with
innovations and creating effective after sales
services.
Action Programs
 The advertisement promotion for NINJA shall be
started 2 months before its launch
 The bike trip will be launched with the launch of
the bike
 The Mtv program shall be started 1 month before
the actual launch of the product
 Major advertising campaign to be launched
integrating television and print media.
Financial Projections
 Hero Honda Karizma and Yamaha R15sales in
December 2009 was 568,748
 The M-O-M sales rise on an average has been 5%
 Ninja average sales are expected to reach a figure
of about 80,000 per month till the year ending 2010
Thank You