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Business Intelligence
CHAPTER OUTLINE
12.1 Managers and Decision Making
12.2 What Is Business Intelligence?
12.3 Business Intelligence Applications for
Data Analysis
12.4 Business Intelligence Applications for
Presenting Results
12.5 Business Intelligence in Action: Corporate
Performance Management
LEARNING OBJECTIVES
1. Identify the phases in the decision-making
process, and use a decision-support framework
to demonstrate how technology supports
managerial decision making.
2. Describe and provide examples of the three
different ways in which organizations use
business intelligence.
LEARNING OBJECTIVES (continued)
3. Specify the BI applications available to users
for data analysis, and provide examples of how
each might be used to solve a business
problem at your university.
4. Describe three BI applications that present
the results of data analyses to users, and offer
examples of how businesses and government
agencies can use each of these technologies.
LEARNING OBJECTIVES (continued)
Source: Alperium/Shutterstock
12.1 Managers and Decision Making
Management
Interpersonal roles
Informational roles
Decisional roles
The Managers Job & Decision Making
(continued)
Operational control
Management control
Strategic planning
12.2 What Is Business Intelligence?
Multidimensional Analysis or
Online Analytical Processing
(OLAP)
Data Mining
Dashboards
Real-Time BI
Digital Dashboard (example)
Source: MicroStrategy
Digital Dashboard (example)
http://www.informationbuilders.com/rfr/qtdem
o/AdvVis_ExecDash/AdvVis_ExecDash.html
A Bloomberg Terminal
The IT Solutions
The Results