ALKESH DINESH MODY INSTITUTE

OF FINANCIAL OF MANAGEMENT
STUDIES
SUB:- EXPORT-IMPORT PROCEDURES
AND DOCUMENTATION

TOPIC :- INNOVATIVE PRODUCT

 DONE
BY
CAPTAIN
JUGAL
 INTRODUCTION

•In short microchip product is called “MTHB”-

MICROCHIP TRANSMISSION IN HUMAN BODY.

•IT’S USEFULNESS.
 HEAD QUARTERS
•The microchip product headquarters will be at South Africa.

•The product will be export to Germany and India through

South Africa.
 COMPANY NAME: - MICRO THB

Tel no:-031 263 0400

Fax no: - 031 332 0451

Save The Peoples Life

SOUTH AFRICA:-
UMGENI BUSINESS PARK, 2 INTERFIGHT
AVON,DURBAN, KWAZULU NATAL,4091, SOUTH AFRICA.

Email Address: - mthb.lcd@gmail.com

Website: - www.microtransmission.com
 COUNTRY CAPITAL

SOUTHAFRICA JOHNESBURG.

GERMANY BERLIN.

INDIA NEW DELHI.

 GENERAL MANAGER

MARKETING PRODUCTION FINANCE

MANAGER MANAGER MANAGER

FOREMAN
AUTHORITY RESPONSIBILITY

WORKMEN
 PRODUCT FEATURES
1. GOOD QUALITY

2. PERMANENT ATTACHED

3. SIZE OF THE PRODUCT

4. WELL-MADE IT

5. EASILY DISTRIBUTION

6. PACKAGING PROPERLY

7. INDICATES
8. IT’S USEFUL

9. PRODUCT GUARANTY

10. COLOR OF THE PRODUCT

11. CODE OF THE PRODUCT

WEAKNESS SOLVE BY MICROCHIP

1.FEVER TEMPERATURE

2.BODY TEMPERATURE

3.BLOOD PRESSURE
4. JOIN PAINS AS:-

HAND JOIN PAINS

BODY JOIN PAINS

BONE JOIN PAINS

TEETH PAINS
5) COLD

6) OBESITY

7) THROAT INFECTION

8) MOUTH INFECTIONS
 ABOUT GERMANY
• IT,S INTRODUCTION

• IT,S GEOGRAPHY

• IT,S ECONOMY
 MARKETING STRATEGY
OF GERMANY

A marketing strategy combines product

development, promotion, distribution,
pricing, relationship management and
other elements.
 FOUR P’s:-

MARKETING MIX
 

PRICE PLACE PRODUCT PROMOTION

MARKETING
STRATEGY
OF INDIA
 ABOUT INDIA
•IT,S INTRODUCTION

•IT,S GEOGRAPHY

•IT,S ECONOMY
 FOUR P’s:-

MARKETING MIX
 

PRICE PLACE PRODUCT PROMOTION

 MARKETING OF
SOUTHAFRICA

ADVERTI- DISTRI-
SEMENT
PRICING BUTE PACKAGING
 ROLE OF ADVERTISING
IN
MARKETING MIX
ADVERTISING AND PRODUCT

ADVERTISING AND PRICE

ADVERTISING AND PLACE

ADVERTISING AND PROMOTION

 ENTRY MODES
GERMANY
SOUTH AFRICA H.Q. IMPORT
EXPORT

INDIA
IMPORT
MARKETING MIX
OF
HEAD QUARTERS
PRODUCT PLACE

MARKETING
MIX

PRICE PROMOTION
PRICE:-
COUNTRIES CURRENCY VALUE

SOUTHAFRICA RAND 7/-

GERMANY EURO 64/-

The currency value is converted in Indian (INR)

currency.
 SEGMENTATION, TARGETING

AND POSITIONING

OF MICROCHIP WITH SMALL LCD

 SEGMENTATION

DEMOGRAPHIC SEGMENTATION:-

Demographic segmentation is carried out on

the basis of Age, size of family and income.
INCOME:- PER CAPITA INCOME OF COUNTRY:-

COUNTRY INCOME

GERMANY $ 3.317 trillion

SOUTHAFRICA $ 2.751 billion

INDIA $ 115.4 million

PER CAPITA INCOME OF EACH PERSON IN EACH COUNTRY:-

COUNTRY INCOME

GERMANY euro 30,123/-

SOUTHAFRICA rand 19,650/-

INDIA RS 25,661/-
AGE: - IN INDIA

AGE POPULATION %
0-3 11.1%
4-14 years 20%
15-40 years 31.8%
41-65 years 31.8%
65-ABOVE 5.3%
 IN GERMANY

AGE POPULATION %

0-3 years 5.1%

4-14 years 9%

15-40 years 33.2%

41-65 years 33.2%

65-ABOVE 19.5%
SIZE OF FAMILY:-
COUNTRY POPULATION

INDIA 1,166,079,217

GERMANY 82,422,299

SOUTHAFRICA 47,700,000
SOUTH AFRICA'S POPULATION:-
DIVERSE POPULATION %
ORIGIN
Africans 38-millon 79.6%
White 4.3-millon 9.0%
Colored 4.2-millon 8.9%
Indian/Asian 1.2-millon 2.5%
TARGETING:-

EXACTLY TO

HOSPITAL
POSITIONING:-

POSITION COUNTRY PLACE

SOUTHAFRICA DURBAN

GERMANY BERLN

INDIA MUMBAI
DISTRIBUTION CHANNELS

IN - SOUTHAFRICA
IN - GERMANY
IN - INDIA
SOUTH AFRICA:-

Its dealers: - DURBAN is the main head of

South Africa, India and Germany.

Johannesburg. Springbok. Bergville.

Port Elizabeth. Nelspruit.
Cape Town. Gaborone.
GERMANY: -

Its dealers: -BERLIN is the main head of

Germany

Weimar. Fussen.

Hamburg. Frankfurt.
INDIA:-

Its dealers: - MUMBAI is the main head of

India.

Hyderabad. Kerala. Goa.

Bangalore. Varanasi. Jaipur.
Gandhinagar Darjeeling.
Kolkata. New Delhi.
 PRICING METHOD:-

Here are TWO ways to calculate prices:-

COST-PLUS PRICING

TARGET RETURN PRICING

COST PLUS PRICING:-
AMOUNT

MICROCHIP PRODUCT COST 20,000/-

SMALL INDICATOR (LCD) COST 3,000/-

COST OF PRODUCTION 8,000/-

OTHER COST 4,000/-

PROFIT 5,000/-
TARGET RETURN PRICING  
 
Set your price to achieve a target
return-on-investment (ROI)

 
AS COUNTRY VISE:-
 SOUTH AFRICA GERMANY INDIA

PRODUCT COST 2,142.85/- 234.37/- 15,000/-

PRODUCTION VOLUME IS 3, 00, 00,000/- WILL BE SAME

SALES

VOLUME 60, 00,000/- 90, 00,000/- 1, 50, 00,000/-

VARIABLE

COST 12, 85, 71, 42,857.14/- 2, 10, 93, 75,000/- 2, 25, 00, 00, 00,000/-

PROFIT

MARGIN

25% 3, 21, 42, 85,714.28/- 52, 73, 43,750/- 56, 25, 00, 00,000/-

FIXED

COST 3, 14, 28, 57,142.85/- 51, 56, 25,000/- 56, 00, 00, 00,000/-

NET

INCOME 7, 14, 28,571.42/- 1, 17, 18,750/- 25, 00,00,000/-

 KEY POINT:-
The nervous system is an organ system containing a network
of specialized cells called the central nervous system contains
the brain and spinal cord.

The nervous system is the body’s internal, electrochemical,

communication network.
 
Its main parts are brain, spinal cord and nerves.
CONSUMER

RELATION
FOR SOUTH AFRICA PEOPLE: - CONSUMER RELATION

SOUTHAFRICA:- Tel no:-031 263 0400

Fax no: - 031 332 0451

ADDRESS:- Umgeni Business Park, 2 Interfight Avon,

Durban, Kwazulu Natal, 4091, South Africa.

Email Address: - mthb.lcd@gmail.com

Website: - www.microtransmission.com
 FOR GERMANY PEOPLE: - CONSUMER RELATION

GERMANY:- Tel no: - 030-28 00 23

Fax: - 030-25 00 24

ADDRESS:-Kurfürstendamm 160, 10709 Berlin, Germany.

Email Address: - mthb.lcd@gmail.com

Website: - www.microtransmission.com
 FOR INDIA PEOPLE: - CONSUMER RELATION

INDIA:- Tel no:- 022-52535455

Fax:- 022-66773333

ADDRESS: - Nava sari building, 240, D.N.Road,

Fort,MUMBAI-400001.

Email Address: - mthb.lcd@gmail.com

Website: - www.microtransmission.com
THANK
YOU