Goals

Overall: To inform and promote cattle

ranching in Oregon.
Business Card: To provide contact information
for our cattle ranch.
Interpretive Sign: To inform public of
environmental benefits of Oregon ranching.
Brochure: To inform public of the future of
Oregon ranching.
 Description
Business Card: Use of two fonts. Contrasting. Script
and Serif. Two black images enhance message. Left
aligned. Repeated burgundy line and eclipses.
Interpretive Sign: Same two fonts used. White text was
incorporated. One strong right and one strong left
alignment. Tree image is repeated to enhance.
Background image embodies the design.
Brochure: Same fonts continued. Black tree image is
repeated here. Again, I chose to use burgundy
rectangles to group and breakup the design. Left
aligned.