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Presented By:-Khushboo Kumari Priyanka Shitole Akshata Kamble Shubham Panthri
Presented By:-Khushboo Kumari Priyanka Shitole Akshata Kamble Shubham Panthri
Khushboo Kumari
Priyanka Shitole
Akshata Kamble
Shubham Panthri
HISTORY
In 1897, the rst car ran on an Indian road.
An embryonic automobile industry emerged in India in the
1940s.
Hindustan Motors was launched in 1942.
The Indian Automotive industry has emerged as a Sunrise
Sector in the Indian Economy.
India is emerging as one of the worlds fastest growing
passenger car markets and 2nd largest two wheeler
manufacturer.
FACTS
The auto industry currently contributes 18% to the
country's total excise revenue.
Auto industry generates employment of 13 persons for
each truck, 6 persons for each car and four persons for
each three wheeler and one person for two-wheelers.
Auto industry contributes 25% to the total
manufacturing GDP.
According to Automotive Mission Plan 2006-16 auto
industry turnover was to reach $145 billion by 2016
but it is expected to be just over US$110 billion, a
shortfall of about 25%.
Source: Economictimes.indiatimes.com/auto/industry
24 million
units(FY16)
21.5 million
units(FY14)
11 million
units(2007)
0.4 million
1983-1992
units(1982)
Before 1982
Source: ibef.org
4.32% 3.58%
15.86%
Two Wheelers
Passenger Vehicles
Commercial Vehicles
Three Wheelers
76.23%
Source: Business.mapsofindia.com
Capacity Considering low cost of Production.
addition
Companies are eying India as an outsourcing hub.
46
43.3
Source: ibef.org
Strengths
Evolving industry.
Continuous product innovation & technological advancement.
Growth shifting to Asian markets.
Increasing demand of VFM vehicles.
Increase in demand of luxury commercial vehicles.
Manufacturing facilities in Asian nations to control cost.
Weakness
Cars recalled.
Bargaining power of consumers.
Growth rate of Automobile industry.
Opportunities
Introducing fuel-efficient vehicles.
Introducing fuel-efficient vehicles.
Changing lifestyle & customer groups.
Market expansion.
OEM priorities.
Threats
Intense Competition.
High fixed cost and investment in R & D.
Sluggish Economy.
Volatility in the fuel Prices.