Portland Fashion Week 2010

Web-edits
PFW-24 Notion
 V 1.1

Issue date: 7/21

Release Date 7/28
 Index page
• Pfw 2010 Graphics
– Need to mention “Spring/Summer 2011 Collections” above or below Portland Fashion Week.
– The color of the left side of the page (above which the menu items are) should be gradual, as the right side
of the image.
• Premium sponsor logos
– ALL logos must be of same size.
– SolarWorld logo should be the first one (left-most)

• Add two tab on top menu next to contact

– be .portland
– Portland Fashion Weekly …This would be connected to www.Portlandfashionweekly.com
 Introduction
Welcome to Portland Fashion Week | Spring/Summer 2011 Collections. This Fall’s PFW will feature an
unprecedented array of high-caliber, high-powered shows, parties, art & film co-productions & ancillary events,
and both industry and public shopping events, all within the framework of the world’s only comprehensively green,
carbon-neutral production of a fashion week. With everything from world-famous designers, local high-fashion
luminaries, commercial, artisan and emerging talent, and un-rivaled production, we hope you’ll join us for the best
Portland Fashion Week yet.
 Schedule
Saturday Oct 2 [Buy Tickets]
PFW Launch Gala
Wednesday Oct 6 [Buy Tickets] VIP tickets include exclusive show
access during first hour, VIP Lounge access and drink
Opening night Presentation Showcase & Party with artisan designers
(this is not a runway show)
Designers:

Thursday Oct 7 [Buy Tickets]

Catapult, The Emerging Designer Competition Runway Show After-party,
Designers: 10pm

Friday Oct 8 [Buy Tickets]

Fashion Collections Runway shows PFW Industry Showroom, 2- After-party,
Designers: 5pm 10pm
Open only to wholesale and
boutique buyers, press &
designers
Saturday Oct 9 [Buy Tickets]
Fashion Collections Runway shows After-party,
Designers: 10pm

Sunday Oct 10 [Buy Tickets]

Fashion Collections Runway shows PFW Designer Marketplace, 2- After-party,
Designers: 5pm 10pm
Open to public. (free admission)
PFW designers will have their in-
season apparel and accessories!
 Designers
To be updated shortly
 Sponsors
Premium Sponsors

Pls add logos as in index page

Business Sponsors

Basic Sponsors

a. BEF logo
b. Green e logo
 People and Parties
• <empty>
 PFW Plaza
PFW Plaza

PFW Plaza is your introduction to the Portland Fashion Week experience. Upon
entering the venue, attendees will find themselves in this vibrant square. Throughout
the week, guests will rub elbows with movers and shakers, see and be seen, and
compare fashion notes over a cocktail while touring the booths and display spaces
set up by PFW sponsors and vendors. PFW Plaza is open for all visitors.
 Buyers
List of Buyers Who Registered to Attend (updated regularly):

Bubble Boutique (Portland) [www.bubbleboutique.com]

Parallel (Portland) [www.parallelportland.com]
Physical Element (Portland) [www.physicalelement.com]
Radish Underground (Portland) [www.radishunderground.com]
Mink (Portland) [www.shopmink.com]
Narcisse (Portland) [http://shopnarcisse.typepad.com]
Haberdashers (Portland)
Silkwood (Lake Oswego) [www.silkwood.us]
Collier (Portland)
Anne Bocci Boutique (http://www.annebocciboutique.com)
 Tickets
< chris, do you want to place the ticket prices, the way you want to>??
Patron Level: One evening: $150-$160 (advance) $170 (door). Whole Week Pass: $640 [ Buy Tickets ]

• Guaranteed front row seating at runway shows

• Express Patron check-in
• Two complimentary drink coupons
• Complimentary Patron Swag Bag
• Ushered first-seating to the show
• Access to VIP lounge
• PFW Pre-Party/Reception
• Entry to PFW After-Party (Location: TBA)
• Exclusive meet & greet privilege with designers and producers on the evening of the show (advance scheduling required)

VIP Level: One evening: $60-$80 (advance), $80-$90 (door), Whole Week Pass: $300 [ Buy Tickets ]

• Seating on front two rows at runway shows

• Two Complimentary drink coupons
• Complimentary VIP Swag Bag
• Express VIP check-in
• VIP pre-seating
• Access to VIP lounge
• PFW Pre-Party/Reception
• Entry to PFW After-Party (Location: TBA)

Preferred Seating: One evening: $30-$50 (advance), $50-$60 (door). Whole Week Pass: $180 [ Buy Tickets ]
• Guaranteed seating at runway shows
• PFW Pre-Party/Reception access

General Admission: One Evening: $20-$30 (advance), $25-$40 (door). Whole Week Pass: $80 [ Buy Tickets ]
• Standing Room access to the show
• PFW Pre-Party/Reception access

On site Parking Available

Directions
 Events
• Portland fashion week 2008,
– Archive it and free up
portlandfashionweekly.com
• Portland Fashion Week 2009
– When you select this, the landing page should
be on the page with PFW 2009 graphics (the
one with two models side by side)
 About Us
• Production Team
• Executive Producers
Prasenjit Tito Chowdhury
Chris Cone
• Associate Producer for Special Events
– Elizabeth Mollo
Remove All other names for now.
• Advisory Board
– Remove Jane Savage