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  • USTRAA

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    Taranum Randhawa
    91 views14 pages
    The document discusses native advertising for the male grooming segment in India. It notes that India's male grooming market is expected to reach 5000 crores by 2016 due to increasing image consciousness and celebrity endorsements. It then outlines four types of native advertising that could be used on the MensXP platform, including 'how to' tips and tricks, visual media, customer engagement campaigns on Instagram, and educating customers through Facebook.

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    Native advertising

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    The document discusses native advertising for the male grooming segment in India. It notes that India's male grooming market is expected to reach 5000 crores by 2016 due to increasing image consciousness and celebrity endorsements. It then outlines four types of native advertising that could be used on the MensXP platform, including 'how to' tips and tricks, visual media, customer engagement campaigns on Instagram, and educating customers through Facebook.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    91 views14 pages

    USTRAA

    Uploaded by

    Taranum Randhawa
    The document discusses native advertising for the male grooming segment in India. It notes that India's male grooming market is expected to reach 5000 crores by 2016 due to increasing image consciousness and celebrity endorsements. It then outlines four types of native advertising that could be used on the MensXP platform, including 'how to' tips and tricks, visual media, customer engagement campaigns on Instagram, and educating customers through Facebook.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 14

    NATIVE ADVERTISING

    TEAM AMOEBA:
    TARANUM KAUR ANIKET AGGARWAL SAHEJ ABROL
    (NMIMS)
    MALE GROOMING SEGMENT IN INDIA
    Reason for growth of segment
    Indias male grooming market to hit INR 5000 crores by
    2016
    Increasing image Major players in India mens grooming market include
    and appearance
    awareness Procter & Gamble, Hindustan Unilever Limited, Nivea,
    and LOral

    Continued
    celebrity
    endorsements

    Growth in per
    capita disposable
    income
    WHY USTRAA?
    NATIVE ADVERTISING TYPE 1:
    HOW TO TIPS AND TRICKS
    Why MensXP as a platform?

    Facebook Youtube TG: Instagram-


    2.2 million 120,000 18-35 22,000
    likes subscribers years followers
    NATIVE ADVERTISING TYPE 2:
    VISUAL MEDIA
    NATIVE ADVERTISING TYPE 3:
    CUSTOMER ENGAGEMENT
    INSTAGRAM
    GIVEAWAY CAMPAIGN
    NATIVE ADVERTISING TYPE 4:
    EDUCATING THE CUSTOMER
    FACEBOOK CAMPAIGN #2

    The perfect grooming guide for the modern man:


    o Metrosexual man
    o Solah sringar
    o De-stigmatization
    o The Rajput to SOTY transition
    o #NoShaveNovember
    THANK YOU!

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