Group Number 8

Akhil Mittal
Anuj Sharma
Harsh Vardhan
Nehal Mittal
Rini Bhattacharya
How Many of you Love Eating at
McDonalds??
 Introduction
• McDonald's - Drive-in restaurant by two brothers at
California in 1937. Revolutionary concept called 'self-service
• Started by 2 brother’s Richard and Maurice McDonald
• The brothers used assembly line procedures in their kitchen
for mass production
• Speed, service and cleanliness became the critical success
factors of the business
• As word of their success spread, franchisees started
showing interest. However, the franchising system failed
Introduction

• Ray Kroc (Kroc), distributor for milkshake machines and

he finalized a deal with the McDonald brothers in 1954.
• He established a franchising company, the McDonald
System Inc. and appointed franchisees.
• Soon he bought out the McDonald brothers' share for
$2.7 million and changed the name of the company to
McDonald's Corporation. In 1965, McDonald's went
public
• 1996 : McDonald's opened its doors in India
• Currently McDonald's operates in 121 countries &
having more than 35000 restaurant, serving 60 Mn
customers everyday
 Perception ??
• The way of looking at one thing by two persons in a different way.
• People’s behavior is based on perception of reality and not on
reality itself: Availability Biasness
• Perception affecting individual decision making.
• Change in perception of Indian community due to outburst in the
western countries.
• Solution :
• McDonalds held a meeting in Delhi and resolved and reassured
the Indian community that they are not using beef in the Indian
products
• Perceptions are most times Short Lived
 Emotions ? ?
• Comes from the word affect
• I • Affect: the broad range of emotions people experience
• Emotions: the intense feelings towards someone or
something
• Hindu mythology
• Activists of Hindu fundamentalists (Shiv Sena and VHP)
are always against MNC’s
• Playing with Émotions
• How they control the outburst and chaos
– confirmations by FDA
– advertise apology
– conférences held by MD of Mcdonalds India
 ETHICS ? ?
• Ethics: Religious Beliefs,
Feelings & Telling what is
right and wrong
• McDonalds must follow
these 3 principles of
shaping ethics behavior
• Respect for local traditions
– Introduce Aloo Tikki burger
and beef free french fries
after understanding indian
tradition is ethical.
• Respect for core human values
– Playing with words by saying not using beef in French fries
is unethical
• Deciding what is right and wrong
– Cutting tropical forest and polluting environment due to litter is
wrong

SOLUTION
Organization is whether in home country or host country core
values are same and should be followed strictly
 CONCLUSION
• Ethics, Perception & Emotions
• Mc Donalds Disclosed Info in open transparent
manner
• Hindus and Vegeterians were mislead
• Mr Harish Bharti : Fight for Dharma
• Hindu Values and Religion from big mighty
corporation
• Only time can decide weather penalty of $100,00,000
would restore trust
• Today : Success

• I am Loving it