Professional Documents
Culture Documents
International Marketing
International Marketing
Marketing
Introduction
Economies of scale
Unifying product development, purchasing, and
supply activities across countries
Transfer of experience and know-how across
countries through improved coordination and
integration of marketing activities
Stability of revenues and operations
4 Ps OF INTERNATIONAL MARKETING MIX
Product adaptation and development for Choice of pricing strategy
international marketing Competitor analysis
Packaging and labelling
Determination of discount
Translation of technical literature structures
Quality management Credit management
Place Promotion
International advertising, public
International distribution relations and sales promotion
Control of agents International direct marketing
Export documentation Control of salespeople
Cargo insurance Translation of sales literature
Establishment of joint ventures Exhibiting
and subsidiaries
Market research