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  • Visual Merchandising: By-Srishti, Darshika, Gunjan, Aastha and Chetan

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    Chetan Jain
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    Visual merchandising is important for brands to establish an identity, appeal to customers, and drive repeat purchases. Effective visual merchandising utilizes store exteriors, interiors, fixtures, props, and focal points to showcase products. It highlights unique selling propositions and engages customers. Areas for improvement include window displays, space utilization, lighting, and color schemes to create a more cohesive and appealing in-store experience.

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    visual merchandising

    Original Title

    Visual

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    Visual merchandising is important for brands to establish an identity, appeal to customers, and drive repeat purchases. Effective visual merchandising utilizes store exteriors, interiors, fixtures, props, and focal points to showcase products. It highlights unique selling propositions and engages customers. Areas for improvement include window displays, space utilization, lighting, and color schemes to create a more cohesive and appealing in-store experience.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    3 views30 pages

    Visual Merchandising: By-Srishti, Darshika, Gunjan, Aastha and Chetan

    Uploaded by

    Chetan Jain
    Visual merchandising is important for brands to establish an identity, appeal to customers, and drive repeat purchases. Effective visual merchandising utilizes store exteriors, interiors, fixtures, props, and focal points to showcase products. It highlights unique selling propositions and engages customers. Areas for improvement include window displays, space utilization, lighting, and color schemes to create a more cohesive and appealing in-store experience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 30

    Visual Merchandising

    By- Srishti, Darshika, Gunjan, Aastha and Chetan


    Why Visual Merchandising

    Brand Identity
    Visually Appealing
    Customer Engagement
    Highlighting the USP
    Repeat Purchasing
    Elements of Effective Visual
    Merchandising

    Store exteriors Store Interiors


    Store signs Windows
    Facades Fixtures
    Props
    Focal points
    Store tech terms Cash counters
    Oddments Pillars
    Island display Entrances
    High points Feature wall
    Slide Title

    Product A Product B
    Feature 1 Feature 1
    Feature 2 Feature 2
    Feature 3 Feature 3
    Scope of Improvement
    Brooks Brothers
    Mismatched and non
    catchy window display
    Excessive unused area
    Clumsy at the end of
    the store
    Try room area is dull
    and plain and not
    visually appealing
    Less customer
    engaging merchandise
    Diesel
    Zara

    Expose customers to maximum of


    the merchandise
    Inconsistency
    Mango
    Space Utilization
    Lightings
    Color Scheme
    Cheers!

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