Universidad de Guayaquil

Facultad de Ciencias Administrativas

Matter:
English fourth module

Theme:
Life cycle of a product (Marketing)

Developed by:
Asuncion Pilay Graciela
 STRATEGIES TO THE LIFE OF A PRODUCT

It is very important the marketing and sales of a product because the market situation and the
competitive of the environment is constantly changing.

New Product Concept

Causes of failure of new products

1. The product satisfies a need

2. The product is not perceived as a different product.

3. Overestimating demand.
 PHASES OF THE PRODUCT LIFE CYCLE

The CVP concept is applied differently in each case. The kinds of products
have longer life cycles. Sales of many kinds of products remain at the stage of
maturity for long.

INTRODUCTION

PHASES OF
DECLINE THE GROWTH
PRODUCT
LIFE CYCLE

MATURITY
 INTRODUCTION STAGE

Sales are low.

Prices tend to be high at this stage, because

there is only one offer, or few.

The promotion and distribution expenses are high.

MARKET GROWTH

Sales increase rapidly, a takeoff of the product

occurs. The profits grow rapidly and arrive in its
highest point at the end this stage.

The competition intensifies, therefore, increase the

outlets and new distribution channels.

Early adopters carry out a diffusion process that

attracts most buyers first.
. MATURE MARKET OR MATURITY

The level of demand falls constantly grows and this occurs mostly by attempts to
keep afloat the product at this stage as many strategies used to keep the product
alive

DECLINE OR MARKET DECLINED

The product suffers a decline in the market and this their

sales begin to drop.

Knowing the stage is very important that an organization

like this is planted the following questions:

Since the purpose of the product or service, How

and what form will the duration of each stage?

Given an existing product, How is it possible to

determine at what stage is the product?