“Perceptions of

Singaporeans
about India as a
Tourist
Destination”
campaign – Govt. Of India
 Contents
• Objectives
• Study of Literature
• Research Framework
• Quantitative analysis
• Qualitative analysis
• Limitations
• Recommendations
Objectives
• Study the Indian Tourism scene for
the Singaporean Market.

• To focus more on the perceptions

of the Singaporeans about India.

• To find a Gap if any that exists in

the Perception of the respondent
compared to the market scenario.
Study of Literature
 Literature :
Major Learning

What are the vital characteristics

tourists look for in India?

Understand tourist demographics.

Opportunities in India and Singapore.

Understanding tourist needs and wants from

India.
 Literature: Demography

74.7% Chinese 13.6% Malay 9.8% Indian

Literature : Medical Tourism

SINGAPORE
SGD 100000000
> > > >
INDIA
INR 1000
 Research framework
Food
Services Geography

Safety “Perceptions of Transport

Singaporeans
Entertainment about India as a Infrastructure
tourist destination”
Medical Tourism Accommodation

Spiritual Tourism Tourist Cleanliness /

attractions Hygiene
Quantitative Analysis
1. Pie Chart Analysis
 Pie Chart Analysis:
Where Singaporeans get their
information?
Travel Agencies
6%
Tourism Board
12%
Family & Friends
Others 32%
3%

Magazines
20%

Internet
27%
 Pie Chart Analysis:
Why Singaporeans visit India?
Education
Others 3%

Religious
Work 1%
10% 9% Holiday
39%

NA
19%
2.Perceptual Analysis
Perceptual Analysis - Gender

Food and Tourist:

Male population

Spiritual tourism:
Female population

Hygiene and Safety:

All population
Perceptual Analysis - Ethnicity

Singapore Chinese:
big prospect market

Malay Population:
entertainment

Indian Population:
medical tourism

Safety and Hygiene:

negative impression
 Radar Analysis
Tourists Attractions
Spiritual Tourism Safety
10

Medical Tourism Geography

5

chinese
Accommodation 0 Food indian
malay

Entertainment Cleanliness / Hygiene

Transportation Services
Infrastructure
3.Cluster Analysis
 Cluster Analysis
Services
Transport
Infrastructure
Safety
Cleanliness
Medical Tourism

Food
Entertainment

Geography
Accommodation
Tourist places
Spiritual Tourism
 Chinese
Safety
Cleanliness
Medical Tourism

Services
Transportation
Accommodation
Tourist Destination
Geography
Infrastructure

Food
Entertainment
Spiritual tourism
 Malay
Cleanliness
Infrastructure
Medical Tourism
Services
Transport
Safety

Tourist attraction
Entertainment
Food
Geography
Accommodation
Spiritual
 Indians
Geography
Accommodation
Medical Tourism
Tourists Attraction
Spiritual tourism
Food

Entertainment
Infrastructure
Transportation
Safety
Cleanliness
Services
Qualitative Research
 Recommendations
&
Limitations of the
research
 Recommendations
• Medical tourism - Big market for Singaporean
Indians

• Hygiene and safety are big negatives -

Chinese population.

• Infrastructure, accommodation and general

services - neutral perception for Chinese and
Malay.

• Female population - Spiritual attractions and

Buddhism

• Promote big attractions – Taj, Backwaters,

heritage
 Limitations
•Ethnicity of researchers

• Low Sample size

•Imprecise Demography

  Actual Research

Chinese 74.70% 61.11%

Malay 13.60% 15.55%

Indians 9.80% 14.44%

Others 1.90% 8.89%

 Thank You
GROUP 35 Special thanks to:
Bharat Kalia
Chirag Galundia Dr Seetharaman
Himanshu Prof Natarajan
Prof Uday Bhate
Taking the Research Forward

• Bigger sample size.

• Cutting the pie finer.

• Limitations of interviewer.