Supply Chain Produk Teh Botol

PT SINAR SOSRO in Surabaya

By Njord Group Bisnis Maritim Class A (ME1331)
Sekar Adhaninggar 42 14 100 105
Zatniko Satrio Mayangkoro 42 14 100 112
Trisatya Wira Pradhaksa 42 14 100 114
Mikhail Ali Sidqi 42 14 100 119
Company Profile
PT Sinar Sosro is a company which focus on
producing Tea in packaging
Establish in 1974, by Sosrodjojo Family

PT Sinar Sosro has distributed their products to

all over Nusantara, through sale branch offices in
Nusantara
Nowadays, PT Sosro sell tea in various type
packaging, such as :
Bottle
Bag
 Teh Botol Sosro Supply Chain Process
TIER 3 TIER 2 TIER 1

TEA
SUGAR
MANUFA DISTRIBU CUSTO
SUPPLIER AGEN RETAILER
CTURE TOR MER
CROW
CORK

HULU HILIR
 National Distribution of Teh Botol Sosro

(Source : www.sosro.com)
Supply Chain by Maps for East Java Region
3
Tier
Sugar
Sugar were delivered from Thailand by plane
It took almost 5 Hours of flight from Thailand to Jakarta, then it sent by truck
to East Java and its time is almost 20 Hours

3 Tier Tea Leaves
Sosro using tea leaves from tea field in Tasikmalaya
One of PT. Sinar Sosro branch companies taking control of
raw material distribution
The name of its company is PT. Sinar Inesco
Tea leaves were delivered by truck
3
Tier
Crown Cork
Supplied by PT. Indonesia Multi Colour Printing
Located in Surabaya and delivered by truck
Cork is made out of Aluminium

Crown Cork
The price estimated around Rp. 1000,00 up to Rp.
7000,00
Delivery cost is relatively low because still in same
area, so by using truck it only take couple of hours

3 Tier Empty Bottles
Empty bottles were produced by PT. Mulia Industrindo
The Fabric located in Cikarang, West Java
Its volume is 220 ml
Those empty bottles were delivered by truck
 3 day/batch

2 Tier
Manufacture

Jl. Raya Cangkir No.21, Cangkir,

Driyorejo, Kabupaten Gresik, Jawa
Timur 61177

Per batch produce 2,7 tons of ready to

drink tea
 1 Tier
Distribution Center and Warehouse
From here...
PT. Sinar Sosro KPW Jawa Timur
Jl. Letjend Sutoyo No. 49 - 51, Waru,
Kabupaten Sidoarjo, Jawa Timur 61256

To Agen or Shop...
Customers
Actually, there are process between it arrived on consumer
From Warehouse, there are agents or salesman who take product from
warehouse and sent it to shop
After that, products arrived to its consumer

Salesman Supermarkets Local Shop Consumer

Reverse Logistics
There are reverse logistics for its products
Bottle will sent back to its distributor to store
But, if the bottle is broken, it will send back to manufacture or supplier to
be recycle before using it back
TIER 1

MANUFA RETAILER
CTURE DISTRIBUTOR AGEN CUSTOMER
/SHOP
Reverse Logistics
After consumers using the bottles, then used bottles
will sent back to Warehouse
Kantor Penjualan Wilayah (KPW) will store and
checking it back to make sure between bottle flow in
and bottle flow out
 Reverse Logistics

From the warehouse, the bottle will send

back to manufacture in Gresik, East Java Then after re-used, it will sent back to
warehouse and ready to sell
 What To Improve
Their supply chain is one of the best distribution way among other company
in Indonesia. So, we think that there is no problem in its Supply Chain
change supply for sugar from thailand to local source, that will affect
shipping cost and shipping time.
East Java is has the largest field of sugar, escpecially in Jatiroto near
Lumajang City
It has 171,915 hectare of sugar field with produce 86,278 Ton Canned Per
Day (Source : BPKM, 2008)
Based on the potential, we suggest that PT. Sinar Sosor could take sugar from
Jatiroto or maybe build an Branch Company who taking responsibilities to
Sugar production
What To Improve
These table illustrates about
Nama Provinsi Luas Kebun (ha) Persentase (%) Sugar Field Area in Indonesia
Sumatera Utara 13.140 3,30
East Java is the potential one,,
Sumatera Selatan 12.479 3,13 because it has largest
Lampung 105.9152 6,59 percentage of area

Jawa Barat 21.956 5,51 Besides it way more cheaper

Jawa Tengah 50.958 12,80 than sugar from Thailand, it
could increasing production
DI Yoyakarta 3.282 0,82 because delivery time is short
Jawa Timur 171.915 43,17
Sulawesi Selatan 9.398 2,36
Gorontalo 9.217 2,31
TOTAL 398.260 100,0
(BPKM, 2008 )
What To Improve
It Only took 4 Hours only
Cost way more cheaper than deliver from Thailand
Conclusion
From the third tier, sosro has branch companies to control it, nut also hey
use thrid parties to control and supply bottle and crown cork
PT Sinar Sosro has intregated supply chain system, which called un-direct
system where the products from the warehouse not diirectly sells to
consumers
PT Sinar Sosro by their branch office or Kantor Penjualan Wilayah will
distribute it as a agent or salesman to supermarkets,local shop, and
restaurant
They also has reverse logistics, which is bottle will store in warehouse
From the warehouse,the bottle sent to manufacture
It would re-use by the manufacture, then they will sent back to
warehouse
REFFERENCE
http://www.sosro.com.
Kantor Penjualan Wilayah Jawa Timur PT. Sinar Sosro
BPKM, 2008
Maisyara, Juliana. 2009. Proses Produksi Teh Botol Sosro di PT Sinar Sosro
Ungaran. Laporan Kerja Praktek Program Studi Teknik Pertanian
Universitas Gadjah Mada Yogyakarta. Tidak Diterbitkan.

http://juliana46.blogstudent.mb.ipb.ac.id/2011/06/08/supply-chain-dan-
pemasaran-teh-botol-sosro/
THANK YOU