NATURE OF INQUIRY

AND RESEARCH
Chapter One
HUMANS ARE NATURALLY CURIOUS!
QUANTITATIVE RESEARCH

An objective, systematic, empirical investigation of observable phenomena through the

use of computational techniques.
CHARACTERISTICS:
1. Objective
2. Clearly Defined Research Questions
3. Structured Research Instruments
4. Numerical Data
5. Large Sample Sizes
6. Replication
7. Future Outcomes
QUANTITATIVE RESEARCH

STRENGTHS: WEAKNESSES:
1. It is objective. 1. It requires a large number of respondents.
2. The use of statistical techniques
facilitates analyses and allows you 2. It is costly.
to comprehend a huge amount of 3. The information contextual factors to help
vital characteristics of data. interpret the results or to explain variations
3. The numerical data can be are usually ignored.
analyzed in a quick and easy way.
4. Many information are difficult to gather using
4. Quantitative studies are replicable. structured research instruments.
5. If not done seriously and correctly, data from
questionnaires may be incomplete and
inaccurate.
KINDS OF QUANTITATIVE RESEARCH:

1. Descriptive Research
2. Correlational Research
3. Evaluation Research
4. Survey Research
5. Causal-Comparative Research
6. Experimental Research
IMPORTANCE OF QUANTITATIVE RESEARCH:

1 Teaching
2 Accounting
3 Science
4 Humanities
Profession Technology

Engineering Social
Business
Mathematics Sciences

Management
VARIABLES

A central concept in research.

A measurable characteristic that changes in value.
TYPES OF VARIABLES:
1. Continuous (Interval or Ratio)
2. Discrete (Nominal or Ordinal)
3. Dependent
4. Independent