The Theory of Marshall McLuhan

McLuhan believed there are three inventions that

transformed the world: The Phonetic alphabet, the
Printing press, and the Telegraph. In order to let people
understand his theory, he divided it into four (4)
periods.
The Tribal Age
The Literary Age
The Print Age
The Electronic Age
 The Print Age

The third period is the Print Age according to Marshall

Mcluhan, when individual products were mass produced
due to the invention of the printing press. It gave the
ability to reproduce the same text over and over again.
With printing came a new visual stress: the portable book.
It allowed people to carry books, so they could read in
privacy isolated from others. Libraries were created to
hold these books and also gave freedom to be alienated
from others and from immediacy of their surroundings.
 Made visual dependence widespread.
Taught people to read and write.
Standardization of national languages
produced nationalism.
Prototype of the industrial
revolution.
 Waste of materials, newspapers that
are already read just end up in the
land fill.
Limited Audience were reached.
It does not capture the sound and the
movements that are entertaining.
 Direction: Write on 1/2 sheet of yellow
pad paper, make sure to write your
name and write the correct answer.
1-3. What were the three (3) inventions that
transformed the world?
4-5. Give two (2) Advantages during the print age.
6-10. (5 Points) Write down the meaning of Printing
Press. (It can be inaccurate, but MAKE SURE IT'S NEAR
THE CORRECT ANSWER.)