PRESENTED BY:SAGYAN PANDA.

ROLL NO:9202056
MBA
SUMMER PROJECT-201O

PATH, GOAL AHEAD OF THE

E-LEARNING INDUSTRY AND
COMPETITOR’S ANALYSIS
EFFECTIVE LEARNING
WHAT IS E-LEARNING
 OBJECTIVES OF THE STUDY
To identify the potential customers in Orissa market.

•To create awareness of e-learning and facilitate remote areas with the
latest technological advancement.

•To study the reach of the the major competitors in the remote areas.

•To strengthen the services to the existing customers .

•To identify opportunities in the Orissa market so better services can

be designed.

•To understand the current market scenario of digitization.

 METHODOLOGY
• Went across the institutes and talked to the principals
• Data collection through structured ,unstructured
questionnaire
• Personal Interview
• Promotion through presentation and brochures
• SWOT analysis of Helix
• Strength and weakness of the competitors
• Send the data to the company with remarks
• Observation
 LIMITATIONS OF THE
STUDY
• Limited time was available to talk to the concerned
people.
• A small part of the market is touched.
• Study was only limited to Orissa.
• The state board institutes are yet to be discovered.
• Large chunk of the Market is not tech-savy.
• In the analysis part actual data collected is more
than 240 but here it is considered as 240 only.
 SWOT ANALYSIS
• Market reach
• Dynamic management team
• Low retention of
employees
• An independent panel of 300 • Pricing
well established • No media advertising
academicians
• No provision of gifts to
• Excellent picture and sound
the customers
quality of products
• Up dated service
• Own registered soft ware
S W • quality of product

O T

• Huge market to be discovered • Stereotypic

• 95% of the rural market is yet mentality of people
• Lack of proper
to be digitized infrastructure
• Government support • Average revenue of
63% of the institutes
have a revenue
generation of
 COMPETITORS OF
•
HELIX
Market leader-Educomp
• Edu-right
• Everron
• TIL(Tata Interactive learning)
 PRODUCTS OF HELIX
• Teach Next(T.N.)
• Teach Next plus
• School Next
• Features of the products
T.N.,T.N.+ :A setup box , a remote control ,a
projector , a white board ,ups ,speakers ,cabling
S.N. :A 5classroom server, an ups ,remote
,electromagnetic w.b. ,projector ,
 FINDINGS
• 240 schools were visited out of which 5
schools have been digitized,40 schools were
in the negotiation stage and the rest were yet
to be digitized.
• The potential customers were those institutes
which were having a revenue generation of
minimum of 5 lakhs p.m.
FACTS ABOUT ORISSA MARKET
Only 2.08% of the market has been digitized where as the rest are yet to be.

16.6% NON DIGITIZED

2.08%
SCHOOLS
DIGITIZED
SCHOOLS
SCHOOLS UNDER
81.32% NEGOCIATION
 RECOMMENDATIONS
• Retain the employees by providing them suitable perks
&incentives.

• Avoid scheduling of corporate meetings at odd times.

• Media advertising
• Provision for gifts to the potential customers
• Come up with innovative strategic negotiation with govt.
to promote the products.
• Customize the E-Learning modules according to the state
boards.
 RECOMENDATIONS
• Reduction in pricing as much as possible.
• Strengthen the market reach
• More participation in E-Learning fairs
• Participation in road shows
THANK YOU