Professional Documents
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Sales and Nokia
Sales and Nokia
MANAGEMENT
PRESENTED BY:-
MANSI BHAMBRI
BBA 4550/06
OBJECTIVES
To know about the company.
Ranked the no. 1 in the durables segment for the 2nd consecutive
year by business world in its annual survey on most respected
companies in India – 2006
Nokia India won the Golden Peacock Award 2004 for the Nokia
1100, which was selected as the most innovative product in the
telecom segment
PRODUCT STRATEGY
Nokia products are divided into five categories for five
separate markets:
The Explore line is the technical leadership product line.
These are the N-series phones which push the boundaries of
what a phone is.
The Live and Classic lines are the broad appeal products.
These can be inspirational in nature, supporting one particular
feature very well, or style oriented.
100
80
60
YES
40 NO
20
0
DURABLE 1 YES – 85% 2 NO – 15%
90
80
70
60
50 YES
40 NO
30
20
10
0
ARE YOU SATISFIED WITH THE CELL PHONES? 1 YES
– 55% 2 NO – 45%
60
50
40
YES
30
NO
20
10
0
INTERPRETATION
MOST OF THE CONSUMERS ARE SATISFIED WITH NOKIA
CELL PHONES.
FEATURES ATTRACTING THEM THE MOST ARE:-
1 EASILY AVAILABLE
2 DURABLE
3 GOOD QUALITY
4 STYLE
BUT THERE ARE STILL SOME CONSUMERS WHO FACED
PROBLEMS AND FEEL THAT IMPROVEMENT IS NEEDED IN
NOKIA HANDSETS.