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Fastum Gel Proposal (Arena Gym)
Fastum Gel Proposal (Arena Gym)
5. Fitness Clubs
6. Schools/Universities
7. Physiotherapy Clinics/Hospitals
8. Retirement Homes
Target Audience
Target Audience
SEC A, B+ and B
Location: Karachi, Lahore, Islamabad/Rawalpindi
Males and Females aged between 25-45 years old and above 60
People going to gyms, fitness clubs, boot camps, and physiotherapy
clinics
Athletes (professional and amateurs)
University Students indulged in sports activities
Army recruitment camps
Customer Touch
Customer Touch Points
Opening Hours:
Afterwards Sport Celebrity will enter the session and promote Fastum
Gel by highlighting benefits of the product.
In the end one lucky draw will be conducted to maintain the customer
engagement
Location Mapping
Location
Capacity : 40 - 50 members at a time can attend the session
Activation Modalities
Activation Modalities
Standees
China Kiosk
Activation Modalities
Branding:
Uniform, Bags/First Aid Kit
Giveaways:
Gym Equipment such as branded bag with following
items branded under the Fastum gel:
i. Towels
ii. Headbands
iii. Water Bottle
*Along with free sample of Fastum Gel
Activation Budget
Activation Budget
S.No: Description Quantity Cost Per Piece Total Cost
1 Standee
3 2300 6900
2 China Koisk
1 12000 12000
3 Coach Fastum branded
Uniform
2 5500 11000
4 Physician
1 3500 3500
5 Sports Celebrity
- - -
6 First Aid Kit
1 2500 2500
6 Gym Bag
2 2200 4400
7 Giveaway Bag
60 760 45600
a Towels
60 220 13200
b Headbands
60 720 43200
c Water Bottle
60 320 19200