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Definition of Grapevine Communication:

The grapevine is a communication system or


process which is barely informal
communication system.

It is comprised of gossip and rumor


Main characteristics of Grapevine

According to Prof. J. W. Newstrom ,

"Grapevine has three main characteristics

1. It is not controlled by management.

2. t is perceived by the most employees as being more believable and reliable.

3.It is largely used to serve the self-interest of those people withing it."
Features of Grapevine
1.Flexibility
2. Lack of control
3. Rapid communication
4. No record
5. Used for self-interest
6. Popular among employees
7. Distortion:
8 Spontaneous
Advantage of grapevine communication
Improved relationship: Improve interpersonal relationship

Useful for Trade Unions


Increase efficiency: Employee support
fills in a gap
Consequences of steps
creates a social bond
Providing recommendation
helps keep people honest

Flexibility
Quick Feedback

Rapid communication
Quick solution
Warning signal
Understanding reaction

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