Value

Value= Benefits/Cost

(Functional+emotional)
=-------------------------------------------------------------
(Monetary costs+time costs+energy costs+Psychic
costs)
 Recent Trends

Reengineering
Outsourcing
Benchmarking
Supplier partnering
Customer partnering
Flattening and empowering
Focusing
Justifying
Monitoring
 Internal Marketing

Structure
Functional
Geographic
Product or brand
Market management
Matrix management

Linkage with other functional streams

Socially Responsible Marketing
CSR
Legal
Ethical
Responsible
Sustainable
Cause Related Marketing
Drunken driving
Voting
Corruption
Wildlife, Forest
 Future of Marketing

CRM: Customer Relationship Marketing

PRM: Partner Relationship Marketing
Database Marketing and Data mining
Comprehensive and independent Marketing Audits
Rise of marketing science, ROI Marketing
 Global Marketing

Whether to go Abroad
Appropriate market
How to enter
Marketing program
Marketing Organization
 Country of Origin

Building country image

Consumer perception of country of origin
Global Communication
Product/brand adaptation