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Chapter 5 1
Chapter 5 1
Chapter 5 1
AND CHALLENGES OF
PROSPECTING
LO2: STRATEGIC
PROSPECTING PROCESS
LO3: PROSPECTING
METHODS
LO4: DEVELOPING
A STRATEGIC
PROSPECTING
PLAN
LO5: GATHERING PROSPECT
INFORMATION TO PREPARE
FOR SALES DIALOGUE
OBTAINING INFORMATION ON THE BUYER
GATHERING INFORMATION ON THE PROSPECTS ORGANIZATION