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RKS Guitars Analysis
RKS Guitars Analysis
RKS Guitars Analysis
or Let it Go?
>>Fight It Out!
RKS Guitars-
Huge market size(1.7 million units) 103% They are known for bespoke
craftsmanship, often wild colour
growth schemes, and of course the unique
Lot of R&D and resources(15000 man- design. Also available is a differently-
shaped model, the Wave, built on the
hours) had gone in same design principle, and the Uluru
Striking open look Innovation and Boomerang V-shaped model available
to custom order.
convenience
One year is a too less to judge a product
especially in the music industry.(refer fig.)
Extremely positive feedback in NAMM
2004
its a pity the RKS didn't catch on.. their
designs were quite novel, i guess it wasn't
time..
-simplecomplexity
Inexperience of
Internal clashes
RKS designs in Operational issues
with Gibson
music industry
Low acceptability
Ineffectiveness of
Immediate need of of the
Hohner The
cash infusion unconventional
retailer
design
Our recommendation
Let the iconic design stay but
Only as made-to-order guitars.