BOURNVITA

Bournvita is a product of Cadbury

Bournvita one of the oldest brands in the
malted beverages segment.
Bournvita is one of the most popular milk
supplements in India.
Motivational Profile
The brand had always used kids and their mother in their ads
which communicates that the product is a choice of caring
mothers and smart kids
The product came in the market as a solution to problem that
most of the mothers faced which was a need of mix that does
not only adds flavour to milk but is also rich in nutrients and
vitamins.
The product also attracted children through freebies and gifts
that came along.
The drink came up with a solution to health for worrisome
mother.
Changes in motivation
The tag lines of the Bournvita have also been very
attractive and motivational since its launch (i.e) Tan
Ki Shakti, Man Ki Shakti and The present tag line is
Bournvita badhaye doodh ki shakti.
The brand has always been keen in adapting itself
with changing times and also introducing many
variants to its original product. Eg. Bournvita Lil
champs for kids , Bournvita for women
It comes also in different package sizes as per the
customer need