Marketing YOURSELF

(A Chinese Astrology Approach)

By : Linda Kusuma
Dosen FE UKSW
Konsultan Feng Shui & Arsitektur
linda kusuma 2008
FRAMEWORK
chinese astrology
bakat / talenta
SWOT

unchangeable PLAN &

HEAVEN TECHNICAL
SKILL

PASSION/
WILLINGNESS HUMAN MENTAL SUCCESSFUL
ACTION PERSON
TO SUCCESS

EARTH PHYSIC

feng shui / lingkungan

linda kusuma 2008

No Marketing / No Plan

linda kusuma 2008

 Marketing Yourself
What
Who whoever
When whenever
Where wherever
Why
How !

linda kusuma 2008

 What ?
Marketing yourself is becoming a common term in the
job search process.
It may involve using several of the following tools and
situations to show how your skills and experiences can
meet the needs of a particular employer
Marketing tools are most effective when you have good
knowledge and understanding of yourself and your
employability skills and labor market trends.
Whether you are planning to go into business for
yourself or not, certain skills can help you market
yourself.

linda kusuma 2008

 Why ?
"Promotions are rarely decided by one person anymore," says M.
Nora Klaver, an executive Coach for Fortune 100 companies and
author of Mayday.
"The more people who know you and your good reputation, the
better your chance of getting to the next level.
Letting others know about you and your skill set will make it easier
for them to invite you onto interesting new projects with great
visibility. It will also keep variety in your work life. Also look for ways
to introduce your peers to new resources.
"See self-promotion or marketing as fun, not a chore," says Klaver.
"The more fun you have, the more attractive you become to others.
They'll want to spend more time with you, learn with and from you,
and support you. "

linda kusuma 2008

 Tips for Marketing Yourself and Your Business
Insider tactics
- Explore & Focus on Your Core Competencies
- Professional Image

Talk-It-Up Tactics
- Warm Up Your Prospects
- Get Around
- Network
Collateral Tactics
- Leave a Trail
- Don't Keep Your Cards
- Give a Useful Gift
- Stand Out
Online Tactics
- Use Email
- Invest in a Web Site
- Be Sure You're Found
- Build Community
linda kusuma 2008 - Share Your Expertise
EXPLORE YOUR COMPETENCY CHINESE ASTROLOGY

linda kusuma 2008

linda kusuma 2008
linda kusuma 2008
www.3dglobe.com

linda kusuma 2008

linda kusuma 2008
linda kusuma 2008
KABINET INDONESIA BERSATU 2004

linda kusuma 2008

PIMPINAN UNI-EROPA

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GIRLS ARE CLEVERER

LULUSAN TERBAIK 3 PRODI DI FE UKSW 2008

linda kusuma 2008
 Tips for Marketing Yourself and Your Business
Insider tactics
- Explore & Focus on Your Core Competencies
- Professional Image

Talk-It-Up Tactics
- Warm Up Your Prospects
- Get Around
- Network
Collateral Tactics
- Leave a Trail
- Don't Keep Your Cards
- Give a Useful Gift
- Stand Out
Online Tactics
- Use Email
- Invest in a Web Site
- Be Sure You're Found
- Build Community
linda kusuma 2008 - Share Your Expertise
 MAN VS WOMAN ON AVERAGE
DRIVING DRIVEN
UNDERSTAND COMPETENCY NOT
FOCUS NOT
QUALITY ORIENTED QUANTITY ORIENTED
PROACTIVE REACTIVE
WIDER MINDED NARROWER MINDED
ACTIVE PASSIVE
NOT KEEP THE CARD
AGGRESSIVE NOT
DARE TO BE PUBLISHED NOT
linda kusuma 2008
 Professional Image

Etiquette Image Communication

1. Social 4. Dress up 6. Verbal

2. Business/ work 5. Overall Performance 7. Body language
3. Table manner

linda kusuma 2008

CONTINUOUS LEARNING

linda kusuma 2008

Thank You
lindakusuma2000@yahoo.com

linda kusuma 2008