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Saussures Model of Communication 2....
Saussures Model of Communication 2....
Communication
WHAT IS COMMUNICATION?
- the imparting or exchanging of information or news.
- the successful conveying or sharing of ideas and feelings.
TYPES OF COMMUNICATION
VERBAL COMMUNICATION
- face-to-face, telephone, radio or television and other media.
CRUCIAL CONVERSATIONS
-While the process may be the same, high-stakes communications require more planning, reflection, and
skill than normal day-to-day interactions at work.
STORYTELLING
-has been shown to be an effective form of verbal communication; it serves an important
organizational function by helping to construct common meanings for individuals within the
organization. Stories can help clarify key values and help demonstrate how things are done
within an organization, and story frequency, strength, and tone are related to higher
organizational commitment.
NON-VERBAL COMMUNICATION
-body language, gestures, how we dress or act - even our scent.
WRITTEN COMMUNICATION
- letters, e-mails, books, magazines,
The Importance of Communication in
Today's Society
De Saussure thus anticipated the concept of general semiotics, found in the work
of Charles Morris and others. The sign has two indissoluble aspects, likened to the
two sides of the same paperthe signifier (signifiant) and the signified (signifi).
Charles Sanders Peirce
SEMIOLOGY
SIGN
sign
Sign, sign, everywhere a sign
Signs = sounds
Signs = gestures
SYMBOL
%@$#*
METASYMBOL Significance beyond meaning
IMPORTANCE OF SEMIOTICS