ONE SAMPLE T-TEST

H0: Factor being analyzed is not significant for the respondent

H1: Factor being analyzed is significant for the respondent
Alpha= 0.05
INFERENCES-
comfort is considered the most important factor followed by interiors.
p value is less than alpha hence null hypothesis is rejected and alternative
hypothesis is accepted
 ONE SAMPLE T-TEST
H0: Cost factor being analyzed is not significant for the respondent
H1: Cost factor being analyzed is significant for the respondent
Alpha= 0.05
INFERENCES-
Price is considered the most important cost factor followed by interiors.
p value is less than alpha hence null hypothesis is rejected and alternative
hypothesis is accepted
 ONE WAY ANOVA ANALYSIS

Hypothesis 1:
H0: Respondents from different income group assign equal
importance to a factor. (1= 2= 3= 4= 5)
H1: Respondents from different income group do not assign
equal importance to a factor.(At least two means are not
same.)
Here factors are design of the car, fuel efficiency, pickup of
the car, comfort level of the car, power of the car,
maintenance cost, resale value, product quality, discount
period, brand value & recognition.
If, Sig. < , Reject Null Hypothesis
Sig. > , there is not enough evidence to reject Null
hypothesis
 Findings:
Sig.< for the comfort level of the car.
Sig. > , for all other factors.

Implication:
Comfort level of the car has different importance
for people belonging to different income groups.
Other factors are of same importance for people
of different income groups.
 Hypothesis 2:
H0: Respondents owning/preferring different car brands
assign equal importance to a factor. (1= 2= 3= 4= 5)
H1: Respondents owning/preferring different car brands do
not assign equal importance to a factor.(At least two means
are not same.)
Here factors are design of the car, fuel efficiency, pickup of
the car, comfort level of the car, power of the car,
maintenance cost, resale value, product quality, discount
period, brand value & recognition.
If, Sig. < , Reject Null Hypothesis
Sig. > , there is not enough evidence to reject Null
hypothesis
 Findings:
Sig. > , for all the factors.

Implication:
All the factors are of same importance to
people owning/preferring different brands of
car.