NATURE AND PROCESS

OF

DECESSION MAKING

The Business School

University of Jammu
Submitted to:-
Prof. Keshav Sharma.

Submitted by:-
Harsh Udesh Bhat.
MBA – Ist Sem – 09
Date: 07 / 09 /2007
 BIBLOGRAPHY
• BOOKS
• Essentials of Management
(Koontz & Weihrich, 108-127)
• Principles & Practice Of Management
(L M Prasad, 239-257)

• JOURANLS
• University of Missouri, By Robert Macdianels
• Journal of behavioral Decision Making.
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Contd.. University of Jammu
• Websites
• http://virtualsalt.com/asp12-net/man-de/as.pdf
• http://wikipedia/wiki/decision-making
• http://lib.umd.edu/groups/decision.making
• http://nokia.com/batteries

• Magazines
• Business World
• Business & Economy
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 Contents
• Decision.
• Decision making.
• Features of Decision Making.
• Nature of Decision Making.
• Decision Making Process.
• Block Diagram of Decision making Process
• Effective Decision.
• Corporate Examples.
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University of Jammu
 “DECISION”
Originated from the latin word “decidere” which
means ‘a cutting away’.
 Decision involves a cutting of alternatives
between those that are desirable and that which are
not.

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University of Jammu
 “Decision Making”
• “Decision making is a common human process
involving both individual and social phenomena
based on factual and value premises which
conclude with a choice of one behavioral activity
from among one or more alternatives with the
intention of moving towards some desired state
of affairs”. (Shull et al)

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 Features of Decision making
 Availability of alternatives.
 Decision making may not be completely
rational but may be judgmental and
emotional as well.
 Like other management processes it is
also goal oriented.

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 Nature of Decision Making
• Programmed and Non
Programmed.
• Programmed Decisions.
• Non Programmed Decisions.
• Strategic and Tactical Decisions.
• Strategic Decisions.
• Tactical Decisions. The Business School
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 Decision Making Process
• Specific Objectives.
• Problem Identification.
• Search for alternatives.
• Evaluation of alternatives.
• Choice of alternatives.
• Action
• Results.
• Feedback.
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 Block Diagram
Specific Identification Search for
Objectives of problems alternatives

Feedback

Result

Choice of Evaluation of
Action alternatives
alternative

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 Effective Decision
• Action orientation.
• Goal direction.
• Efficiency in implementation.

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University of Jammu
 Corporate Examples

• Nokia BL-5C Batteries.

• Effective M&A throughout the world.
• Granite Rock Company (1990).
Thank You
The Business School
University of Jammu
Any Queries ???