Professional Documents
Culture Documents
Analyzing Consumer Markets...
Analyzing Consumer Markets...
Consumer Behavior
How does the Indian market differ
from other emerging markets?
24-08-2017
Consumer Diversity
24-08-2017
War within a Brand to get a market share
24-08-2017
KELLOGG INDIA
24-08-2017
Consumer Behaviour
24-08-2017
Understanding Consumer Behaviour
Observable Behaviours
(Amount purchased, when, with whom, how)
Non-Observable Variables
(values, needs, perceptions, previous information,
evaluation tactics, feelings)
24-08-2017
CB = Entire Decision Process
24-08-2017
Understanding Consumer Behaviour
24-08-2017
Factors Influencing Consumer Behavior
24-08-2017
Model of Consumer Behavior
24-08-2017
Consumer Buying Process
Problem Recognition
Information Search
Evaluation
Purchase Decision
Post purchase
Behavior
24-08-2017
Understanding Consumer Behavior
24-08-2017
Hierarchy of Effects
24-08-2017
1. What are the category beliefs among the non users/low frequency
users of shampoo?
2. Analyze the advertising elements that match with the cognitive beliefs
on the three brands of shampoo?
5. How strong are the conative beliefs of respondents after they are
motivated by the cognitive and affective aspects of the three brands?