SSD OIL MILLS

INDUCTION PROGRAMME
SSD OIL MILLS
Incorporation- S.S.D. Oil Mills Company Limited was incorporated in the year
1982 in Chennai.

Purpose- The desire to expand and diversify has led the company to develop
the manufacturing of vanaspati and other speciality fats.

Plant- Our Plant in Ullundhai Village near Sriperumpudhur, has been designed
to Refine a variety of oils , sunflower oil, Rice Bran oil, Soya Bean Oil, Palm Oil
& Palmolein with complete automation and the highest quality standards.

Our Brands- Brand Name of "Supreme" and " Great Chef".

SSD OIL MILLS
Manufacturing Facilities- The plants are equipped with state of the art
machinery in Edible Oil Processing for the Manufacture of variety of
refined oils and speciality fats. The plant has a total production capacity
of 400 TPD.

Legacy- S.S.D. Oil Mills under the guidance of its Managing Director ,
Mr.D.Ramamoorthy ,is supported by a team of Professionals who
consistently strive to deliver unmatched standards in all areas of the
organization.
SSD OIL MILLS
Quality - The Company also has an in- house Quality Control and R&D
Department to ensure a constantly evolving product portfolioas per
market requirement , besides having a design and development
department for product packaging.

Certification/ Standards - SSD is the first Edible Oil Company in South

India to receive the coveted ISO 9001:2000 Certification for
implementing the Documented Quality Systems.
SSD OIL MILLS
Quality - The Company also has an in- house Quality Control and R&D
Department to ensure a constantly evolving product portfolioas per
market requirement , besides having a design and development
department for product packaging.

Certification/ Standards - SSD is the first Edible Oil Company in South

India to receive the coveted ISO 9001:2000 Certification for
implementing the Documented Quality Systems.
SALES ANALYSIS BRIEF
BAKERY SEGMENT (premium)-

1. PUFF N PASTERIES -
2. AERATED BAKERY SHORTENINGS
3. MARGARINE FOR CAKES
4. CRME FOR ICING AND
DRESSING
BAKERY SEGMENT (Regular
Range)-
1. Great Chef for Crispy puffs-
2. GG for high quality biscuits
3. GG Red for commercial
biscuits
4. Century for soft breads and
buns
 BAKERY SEGMENT

Geographical Presence-
Tamil Nadu
Kerela
Andhra Pradesh
Maharashtra
Karnataka
Telengana
STATE WISE SHARE IN SALES- BAKERY (IN
TONNS)
2014- 2015
712.91

1486.22
3462.31

Tamil Nadu
Kerela
1294.2
Karnataka
Maharashtra
Andhra Pradesh
Telengana

1075.66
2467.09
STATE WISE SHARE IN SALES- BAKERY
(IN TONNS)

2015- 2016
855.41

1648.41
3932.43
Tamil Nadu

Kerela

Karnataka

1496.56 Maharashtra

Andhra Pradesh

Telengana
667.78

2194.49
 STRENGTHS
OPPRORTUNITY
Expansion
Competitive products
Growing Health Concern
Best Price
Growing Markets
Location of Head Office (Chennai) Potential to Cater to the premium segment
Experienced Staff Potential to grow and become the market
Own Production Facility leader
Sales Force Expanding attractiveness of coffee bars
Exploding Middle class

SWOT
WEAKNESS
Present in certain markets only THREATS
Local Competition
Price Competition
EDIBLE OIL SEGMENT

1. Supreme (Rice Bran Oil)

2. Supreme (Vanaspati)
3. Supreme (Sunflower Oil)
 EDIBLE OIL SEGMENT

Geographical Presence-
Tamil Nadu
Kerela
Andhra Pradesh
Maharashtra
Karnataka
Telengana
STATE WISE SHARE IN SALES- EDIBLE O
(IN TONNS)
9.01 2014- 2015
5.12
33.55

206.22

103.33

Tamil Nadu
Kerela
Karnataka
Maharashtra
Andhra Pradesh
Telengana

2321.44
STATE WISE SHARE IN SALES- EDIBLE O
(IN TONNS)
17.39 2015- 2016
8.14
4.62

179.76

130.43

Tamil Nadu
Kerela
Karnataka
Maharashtra
Andhra Pradesh
Telengana

2435.91
 STRENGTHS OPPRORTUNITY
Competitive products 1.Sharp increases in demand
Location of Head Office (Chennai) of branded oil
Experienced Staff 2.High market awareness in
Own Production Facility metropolitan city of branded
Sales Force oil
3.Health conscious people
increasing

WEAKNESS
SWOT
1. Limited market penetration in edible oil
market. THREATS
2.Rural area 1.The treats of low price
3.Limited market penetration in food competition
processing industry
4.Price of product is slightly high that affect 2.A large number of domestic as
the demand well as multinational players
5.Low advertising and visibility 3.Highly competitive industry
 FOCUS NEEDED ON-

ANDHRA PRADESH- (VISAKHAPATNAM, VIJAYAWADA,

GUNTUR, NELLORE)
DELHI AND NCR
MAHARASHTRA(MUMBAI, PUNE, NAGPUR NASIK)
KERELA
 INCREASE PRODUCT PENETRATION

Increase promotions

Increase usage

Attract competition customers and dealers

Non users to start the product
Institutional Sales
OUR PRODUCTS AND THE SELLING POINT
Supreme Sunflower Oil