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  • Door To Door (D2D) : Last Mile Activation Patna

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    Alok Mishra
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    This document describes a door-to-door last mile activation strategy in Patna. The activity involves setting up compact demo areas near markets, colleges, hospitals and other high foot-traffic areas to showcase scooter products. Promoters approach potential customers, offer test rides and collect leads at low cost. The minimal setup is portable and can be used in most locations around the city. The goal is to generate sales leads directly with target customers at their convenience through interactive demonstrations.

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    This document describes a door-to-door last mile activation strategy in Patna. The activity involves setting up compact demo areas near markets, colleges, hospitals and other high foot-traffic areas to showcase scooter products. Promoters approach potential customers, offer test rides and collect leads at low cost. The minimal setup is portable and can be used in most locations around the city. The goal is to generate sales leads directly with target customers at their convenience through interactive demonstrations.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    13 views6 pages

    Door To Door (D2D) : Last Mile Activation Patna

    Uploaded by

    Alok Mishra
    This document describes a door-to-door last mile activation strategy in Patna. The activity involves setting up compact demo areas near markets, colleges, hospitals and other high foot-traffic areas to showcase scooter products. Promoters approach potential customers, offer test rides and collect leads at low cost. The minimal setup is portable and can be used in most locations around the city. The goal is to generate sales leads directly with target customers at their convenience through interactive demonstrations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 6

    DOOR TO DOOR (D2D)

    LAST MILE ACTIVATION


    PATNA
    D2D

    Low budget activation activity


    Setup in/near markets, colleges, hospitals, parks, petrol pumps, residential areas, other high
    potential locations
    Product demo & detailing
    Enquiries & test rides
    Data & lead generation
    Direct approach & interaction with the target segment
    Last mile convenience for the TG
    THE ACTIVITY SETUP
    THE ACTIVITY

    Setup at the chosen location


    Sound system plays the brand/product jingle
    Promoters approach the target audience with leaflets
    Invite the TG for product demo
    Offer test ride
    Note down the potential leads
    Move to the next location
    Potential to generate maximum leads at very low cost
    DEALER SUPPORT

    One well-trained representative for product detailing & test rides


    One vehicle demo & test ride
    THE SETUP ADVANTAGES

    Minimal, low-cost setup


    Compact setup, ideal for almost all locations busy roads, chowks, parks, petrol pumps,
    residential areas, apartments/societies etc
    The setup can be transported even in a rickshaw/auto-rickshaw. No vehicle (Tata Ace
    etc) to carry the setup this not only overcomes the no-entry restrictions, it also
    enables activity even at the main locations of the city
    Can be replicated for all scooter models

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