AGRICULTURAL

ENTREPRENUERSHIP
AND MANAGEMENT
SHEILA C. COGAY
CHAPTER 1 - INTRODUCTION
EVOLUTION OF MANAGEMENT
THEORY
Major Approaches to Management
Historical Background of Management

Ancient Management
Egypt (pyramids) and China (Great Wall)
Venetians (floating warship assembly lines)
Adam Smith
Published The Wealth of Nations in 1776
Advocated the division of labor (job specialization) to
increase the productivity of workers
Industrial Revolution
Substituted machine power for human labor
Created large organizations in need of management
Major Approaches to Management
Scientific Management

Fredrick Winslow Taylor

The father of scientific management
Published Principles of Scientific Management (1911)
The theory of scientific management
Using scientific methods to define the one best way
for a job to be done:
Putting the right person on the job with the correct
tools and equipment.
Having a standardized method of doing the job.
Providing an economic incentive to the worker.
Taylors Scientific Management Principles

1. Develop a science for each element of an individuals work,

which will replace the old rule-of-thumb method.
2. Scientifically select and then train, teach, and develop the
worker.
3. Heartily cooperate with the workers so as to ensure that all
work is done in accordance with the principles of the science
that has been developed.
4. Divide work and responsibility almost equally between
management and workers. Management takes over all work
for which it is better fitted than the workers.
Scientific Management

Frank and Lillian Gilbreth

Focused on increasing worker productivity through the
reduction of wasted motion.
Developed the microchronometer to time worker motions
and optimize work performance.
How Do Todays Managers Use Scientific Management?
Use time and motion studies to increase productivity.
Hire the best qualified employees.
Design incentive systems based on output.
General Administrative Theory

Henri Fayol
Believed that the practice of management was distinct
from other organizational functions.
Developed principles of management that applied to all
organizational situations.
Fayols 14 Principles of Management

1. Division of Work. Specialization increases output

by making employees more efficient.

2. Authority. Managers must be able to give orders

and authority gives them this right.

3. Discipline. Employees must obey and respect the

rules that govern the organization.
Fayols 14 Principles of Management

4. Unity of command. Every employee should

receive orders from only one superior.

5. Unity of direction. The organization should

have a single plan of action to guide managers
and workers.
Fayols 14 Principles of Management

6. Subordination of individual interests to the

general interest. The interests of any one
employee or group of employees should not take
precedence over the interests of the organization
as a whole.

7. Remuneration. Workers must be paid a fair wage

for their services.
Fayols 14 Principles of Management

8. Centralization. This term refers to the degree to

which subordinates are involved in decision
making.

9. Scalar chain. The line of authority from top

management to the lowest ranks is the scalar
chain.

10. Order. People and materials should be in the

right place at the right time.
Fayols 14 Principles of Management

11. Equity. Managers should be kind and fair to

their subordinates.

12. Stability of tenure of personnel.

Management should provide orderly personnel
planning and ensure that replacements are
available to fill vacancies.
Fayols 14 Principles of Management

13. Initiative. Employees who are allowed to

originate and carry out plans will exert high
levels of effort.

14. Esprit de corps. Promoting team spirit will

build harmony and unity within the organization.
General Administrative Theory

Max Weber
Developed a theory of authority based on an ideal type of
organization (bureaucracy).
Emphasized rationality, predictability, impersonality,
technical competence, and authoritarianism.
Webers Bureaucracy
Major Approaches to Management
Quantitative Approach to Management

Quantitative Approach
Also called operations research or management
science.
Evolved from mathematical and statistical methods
developed to solve WWII military logistics and quality
control problems.
Focuses on improving managerial decision making by
applying:
statistics
optimization models
information models
What is Quality Management?

1. Intense focus on the customer. The customer includes

outsiders who buy the organizations products or services
and internal customers who interact with and serve others in
the organization.
2. Concern for continual improvement. Quality
management is a commitment to never being satisfied.
Very good is not good enough. Quality can always be
improved.
3. Process focused. Quality management focuses on work
processes as the quality of goods and services is
continually improved.
What is Quality Management?

4. Improvement in the quality of everything the organization

does. This relates to the final product, how the organization
handles deliveries, how rapidly it responds to complaints, how
politely the phones are answered, and the like.
5. Accurate measurement. Quality management uses statistical
techniques to measure every critical variable in the
organizations operations. These are compared against
standards to identify problems, trace them to their roots, and
eliminate their causes.
6. Empowerment of employees. Quality management involves
the people on the line in the improvement process. Teams are
widely used in quality management programs as empowerment
vehicles for finding and solving problems.
Major Approaches to Management
Understanding Organizational Behavior

Organizational Behavior (OB)

The study of the actions of people at work; people are the
most important asset of an organization.
Early OB Advocates
Robert Owen
Hugo Munsterberg
Mary Parker Follett
Chester Barnard
Early Advocates of OB
The Hawthorne Studies

A series of productivity experiments conducted at Western

Electric from 1924 to 1932.
Experimental findings
Productivity unexpectedly increased under imposed
adverse working conditions.
The effect of incentive plans was less than expected.
Research conclusion
Social norms, group standards and attitudes more
strongly influence individual output and work behavior
than do monetary incentives.
Major Approaches to Management
The Systems Approach

System Defined
A set of interrelated and interdependent parts arranged in
a manner that produces a unified whole.
Basic Types of Systems
Closed systems
Are not influenced by and do not interact with their
environment (all system input and output is internal).
Open systems
Dynamically interact to their environments by taking in
inputs and transforming them into outputs that are
distributed into their environments.
The Organization as an Open System
Implications of the Systems Approach

Coordination of the organizations parts is essential for

proper functioning of the entire organization.
Decisions and actions taken in one area of the organization
will have an effect in other areas of the organization.
Organizations are not self-contained and, therefore, must
adapt to changes in their external environment.
The Contingency Approach

Contingency Approach Defined

Also sometimes called the situational approach.
There is no one universally applicable set of
management principles (rules) by which to manage
organizations.
Organizations are individually different, face different
situations (contingency variables), and require different
ways of managing.
Popular Contingency Variables

Organization size
As size increases, so do the problems of coordination.
Routineness of task technology
Routine technologies require organizational structures, leadership
styles, and control systems that differ from those required by
customized or non-routine technologies.
Environmental uncertainty
What works best in a stable and predictable environment may be
totally inappropriate in a rapidly changing and unpredictable
environment.
Individual differences
Individuals differ in terms of their desire for growth, autonomy,
tolerance of ambiguity, and expectations.
Administrative perspectives in the Early Arab context

Early Arabs lived in relatively small communities.

Tribal life and work within the Bedouin environment
emphasized the role of endurance, generosity, and
communal cohesion, but this did not necessitate any type of
advanced managerial thinking.
The relationship between the employer and the employee
was simple and issues of fairness and equality were not a
priority at the time.
With the advent of Islam in the year 622 C.E., attitudes
towards certain professions were drastically changed.
Administrative perspectives in the Early Arab context
Prophet Muhammad (PBUH) developed a perspective of work and
management that was radically different from the earlier
perspectives.
The relationship between the employer and the employee changed.
Under the new paradigm, the employee was supposed to get his fair
share quickly.
There isnt a widespread accepted Arab theory of management. The
managerial perspectives based on Islam, as idealistic and desirable
as they are, cannot be presented as representing an Arab theory of
management.
Reasons?
Other cultural, political, and historical influences are also present.
Sometimes actual administrative practices diverge from what is
recommended.
Islamic Managerial Perspectives
MANAGEMENT AND ITS FUNCTION
Management

defined as a set of activities directed at the efficient

and effective use of resources in the pursuit of one or
more goals.
The art of getting things done through other people.
Managers achieve their goals by arranging for others to
perform whatever tasks may be necessary not by
performing the tasks themselves.
People who are responsible for helping the
organizations achieve their goals are called
MANAGERS.
 Efficiency and Effectiveness
Efficiency - getting the
most output from the least
amount of inputs Means Ends
doing things right Efficiency Effectiveness
concerned with means Managers
Achieving the objectives in
time Goals

Goal Attainment
Resource Usage
Effectiveness - completing
activities so that Low High
organizational goals are Waste Attainment
attained
doing the right things
concerned with ends
Achieving the objectives on
time
Efficiency and Effectiveness

Ways to promote efficiency:

1. Same input, more output.
2. Less input, same output.
3. Less input, more output.

Economy Efficiency Effectiveness

Resource Inputs Program/Function Outputs Results

Human Delivery of goods Goods Achievement of

Financial and services Services objectives
Equipment Revenue Revenue Client Satisfaction
Material Collection Regulations Program impacts
Facilities Regulatory and effects
Information Supporting
Energy Functions
Land
Characteristics of Managers

1. Assumes responsibility A manager is in charge of specific

tasks and must see to it that they are done successfully.
2. Must balance competing goals each manager must strike
a balance between goals and needs.
3. Conceptual thinker each manager must be an analytical
thinker; that is he must be able to think a specific, concrete
problem through and come up with a feasible solution for it.
Characteristics of Managers

4. Works with and through people the manager works with

anyone at any level who can help him achieve the goals.
5. Mediator disputes within an organization can affect
morale and productivity and may even cause some
competent employees to leave the organization. Setting
disputes require skill and tact, and a manager who is
careless in handling such a problem may find that he has
only made it worse.
6. Politician a manager must use the arts of persuasion and
compromise in order to promote organization goals.
Characteristics of Managers

7. Diplomat the manager is the unofficial representative of

his work at organization meetings and in dealing with
clients, customers, contractors, government officials and
personnel of other organizations.
8. Makes difficult decisions no organization runs smoothly all
the time. Managers are the people who are expected to
come up with solutions to difficult problems and to follow
through on their decisions even when doing so, may be
unpopular with some persons.
Characteristics of Managers

7. Diplomat the manager is the unofficial representative of

his work at organization meetings and in dealing with
clients, customers, contractors, government officials and
personnel of other organizations.
8. Makes difficult decisions no organization runs smoothly all
the time. Managers are the people who are expected to
come up with solutions to difficult problems and to follow
through on their decisions even when doing so, may be
unpopular with some persons.
Managerial Roles
In 1960, Henry Mintzberg conducted a study to understand about the managerial roles.
He identified 10 managerial roles that are common to all managers. These 10
managerial roles are grouped under: Interpersonal, decisional, and informational
roles. Interpersonal Roles
Figurehead
Leader
Liaison
Informational Roles
Monitor
Disseminator
Spokesperson
Decisional Roles
Entrepreneur
Disturbance handler
Adapted from Mintzberg, Henry,
Resource allocator
The Nature of Managerial Work,
1st Edition, 1980, pp. 9394..
Negotiator
Managers Job Involves:

1. Activity - their days are filled with action, including talking,

listening, reading, writing, meeting, observing, and
participating.

2. Efficient and effective use of resources

3. Organization goals targets.

The setting of appropriate goals
is an important part of the
managers job.
 Levels of Management
1. Top management
set overall organizational goals,
determine strategy and
operating policies, and
represent the organization to
the external environment.
CEO, COO, President
2. Middle managers
generally implement the
strategies and policies set by
top managers and coordinate
the work of lower-level
managers
Plant/Division/Operation
managers
3. First-line managers
spend much of their time
directly overseeing the work of
operating employees.
Supervisors, department
managers, foreman
Skills Needed at Different Management Levels
 level

Most

Least
Important
Important

Planning
Organizing

Top
Staffing

Managers
Directing
Controlling

Planning
Organizing
Staffing
Middle
Managers

Directing
Controlling

Planning
Organizing
Staffing
Managers
First-Line

Directing
Controlling
Importance of management functions to managers in each
Areas of Management
1. Marketing managers - people who are responsible for pricing, promoting, and distributing
the firms products and services.
2. Operations managers - people who are responsible for actually creating the goods and
services of the organization.
3. Finance managers - responsible for managing the financial assets of the organization.
They oversee the firms accounting systems, manage investments, control
disbursements, and are responsible for maintaining and providing relevant information to
the CEO about the firms financial health.
4. Human resource (HR) managers responsible for determining future human resource
needs, recruiting and hiring the right kind of people to fill those needs, designing effective
compensation and performance appraisal systems, and ensuring that the firm follows
various legal guidelines and regulations.
5. Others - strategic managers, public relations, research and development, international,
sales managers, risk managers, and administrative or general managers.
Functions of management
1 Planning is the process of setting goals, and charting the best way of action for achieving
Planning the goals. This function also includes, considering the various steps to be taken to
encourage the necessary levels of change and innovation.

2
Organizing is the process of allocating and arranging work, authority and resources, to
Organizing the members of the organization so that they can successfully execute the plans.

3 A: Staffing is the process of filling the positions in the organization and keeping them
filled.
Staffing B: Staffing is the process of recruiting and selecting the right person for the right job at
the right time in the right place.
4 Leading involves directing, influencing and motivating employees to perform essential
Leading tasks. This function involves display of leadership qualities, different leadership styles,
different influencing powers, with excellent abilities of communication and motivation.

5 Controlling is the process of devising various checks to ensure that planned performance
is actually achieved. It involves ensuring that actual activities conform to the planned
Controlling activities. Monitoring the financial statements, checking the cash registers to avoid
overdraft etc., form part of this process.
Why Study Management?

The universality of management

Good management is needed in all
organizations.
The reality of work
Employees either manage or are
managed.
Rewards and challenges of being a manager
Management offers challenging, exciting
and creative opportunities for meaningful
and fulfilling work.
Successful managers receive significant
monetary rewards for their efforts.
Rewards and Challenges of Being A Manager