Professional Documents
Culture Documents
Juxt Offline Syndication Overall Master Datasets 2010
Juxt Offline Syndication Overall Master Datasets 2010
• Key demographic profiling is based on 259,000+ individuals sample (accounting for all individuals
living in the surveyed households). Psychographic and personal consumption lifestyle profiling is
based on 57,000 individuals sample (the individual respondent who answered the survey questions)
Study Methodology
A land survey is being conducted to profile and estimate the Indian consumers, both at the level of
‘household’ and ‘individuals’ as consumption entities. The survey covers ‘towns’ and ‘villages’ of
all population strata in all the mainland states and union territories in India (covering all the key,
and 69 of the total 77 regions in India as classified by NSSO)
Though the selection of towns and villages was ‘purposive’, the sampling within the towns was
done on ‘2-stage random’ basis (firstly a random selection of polling booths, and then a random selection of
households from the electoral list within each of these randomly selected polling booths); within villages sampling
was done on ‘systematic random’ basis (selection of every nth house in the village)
To make the survey findings representative of the entire Indian population (and not just of the
surveyed households and individuals) appropriate state-wise, urban district/village class and SEC
combination level household ‘representation weights’, as derived from the authentic ‘Govt. of
India’ base-level population statistics (NSSO/Census), were applied to the survey data
Reports
• The ‘India Consumer Landscape’ study findings are available as query-based
online datasets with data exhibited as tables/graphs/charts
• The study offers two overall level datasets, one profiling ‘Households’ as a
consumption entity (Household Dataset) and the other profiling Individuals
in the household as a consumption entity (Individuals Dataset)
Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey
Juxt India Consumer Landscape Syndicated Study Datasets
India Societal Landscape India Hooked Dominant & Integrated Media Usage
(TV, Print, Radio, Internet)
Language, Community, Caste, Religion India Grooming Personal Care
Combo Datasets
* Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset
* 10.3% service tax extra
Payment Terms & Delivery
• Payment Terms : 50% advance, 50% after delivery of all datasets/reports
: PowerPoint Report
Geographics
• Region, State, Urban/Rural area, City Type/Village Type
Socio-Economic Profile
• Family size, Family classification by lifecycle stage
• Highest occupation and education level in the household, Neo-SEC Classification
• CWE Occupation, CWE Education, CWE Medium of Education, Conventional SEC classification (CWE occupation-education)
• Religion , Community, Caste, Preferred language of reading
• Expected Change in Household Level ‘Penetrations’ in next 1 year for Household durables and Financial assets
Individuals Dataset
Information Coverage
Geographics
• Region, State, Urban/Rural area, City Type/Village Type
Personal Demographics
• Gender, Age, Marital Status, Generational classification by age
• Status in the household (CWE or other earning member or dependent member of the household), Occupation, Individual
Income classification (if earning), Education, Medium of Education
• Religion, Community, Caste, Mother Tongue, Preferred language of reading
Personal Psychographics
• Most important priorities in life currently, Current hobbies and interests, Living celebrity currently identify with the most
• Favorite indoor entertainment activities, Favorite outdoor entertainment activities
• Parameter that defines ‘status in the society’ for them, Desired professional qualification for self/children (as applicable)
• Self perception of own physique (physical fitness and looks)
• Some Products in rural households only (Soap, Toothpaste, Tooth powder, Detergent Powder, Detergent Cake,
Packaged Biscuits, Refined Oil, Butter, Jam, Packaged Pickles, Battery/Cell, Travel by train, Stays in a hotel)
Health Profile
• Whether suffers from any serious lifestyle disease and which one (Low Blood Pressure, High Blood Pressure, Diabetes,
Thyroid Problem, Arthritis, Chronic Bronchitis/Asthma, Spondylitis, Obesity, Piles), Preference for type
treatment/medication for the serious lifestyle disease suffer from
• Preference for type treatment/medication and brands used for some casual lifestyle diseases when they occur (Cough &
Cold, Head ache, Muscular pain, Indigestion, Acidity, Acne/Pimples, Fever, Allergy, General weakness, Toothache)
• Whether drink alcohol and with what frequency, Whether smoke cigarette and with what frequency
Media Usage
• Whether use TV, Radio, Newspaper and Internet, with frequency of usage on weekdays and weekends
• Type of TV content watched and the 3 most watched TV channels for each type (Entertainment/Serials/Reality Shows,
News, Movies, Music, Business News & Info, Spiritual/Devotional, Sports, Cartoon)
• Type of newspaper/magazine read and the 3 most read brands for each type (Regular Newspaper, Business Newspaper,
Regular Magazine, Business Magazine)
• 3 most listened to radio channels
• Dominant media used classification
• Integrated media usage scenario/combinations
Individuals Dataset
Information Coverage
• Email : sanjay@juxtconsult.com
• Website : www.juxtconsult.com
Thank You!