Professional Documents
Culture Documents
Amul Lassi
Amul Lassi
Prepared By
Xitij Nanavaty
Industry Profile
• As an attribute, the word “dairy” refers to milk-based products,
derivatives and processes, and the animals and workers involved in
their production. A dairy farm produces milk and a dairy factory
processes it into a variety of dairy products. These establishments
constitute the dairy industry, a component of the food industry.
• Some of the Amul products are Amul Milk, Amul Butter, Amul Milk
Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul
Shrikhand, Amul Ice cream, Nutramul, and Amulya.
• Sales Turnover of last year i.e 2008-09 was Rs. 67113 million.
Secondary sources
• The whole region was divided into some geographical areas and I
have been given many of the Amul parlours in anand and vallabh-
vidyanagar named DNM parlour near D mart, Amul dairy parlour
near AMUL dairy, Param shop in mota bazaar, Jaltarang parlour
near Borshad Crossing and Shriji parlour near Sashtri Ground.
Data Analysis
&
Interpretation
Beverage Preference
Preference Of Beverage
60 57
50
No. Of Respondants
40 35
30
23
20
10
3 2 1
0
Soft Fruit Milk Based Soft & Fruit & Soft & Fruit
Milky Milky
Types Of Drinks
Preference Of Milk Based Drinks
16, 13%
25, 21%
Buttermilk
19, 16% Lassee
Milk
All
11, 9% Mixed
50, 41%
Size Of Preference
Size of Preference
24%
200 ml.
1 ltr.
76%
Purchase Intention
Purchase Intention of 1ltr.Amul Kool Lassee
45, 37%
Yes
No
76, 63%
Rating Scale Of Amul Kool Lassee
Attribute Very Good Neutral Bad Very
Good Bad
Taste 26% 54% 17% 2% 1%
• When I interviewed people then many of the people can not recall
Amul Kool Lassee by its print advertisement.
• During my research, I found that from all type of milk based drinks,
41.32% respondants prefer lassee.
• I also found out that among all type of beverages, Majority of the
respondants prefer milk based drinks i.e.47.11%.
• I find the main thing is that “Amul” brand name has very good image
in consumer’s mind and they consider it as Pure & Good Product.
• During the entire training, I found that people are asking for the
other flavours like mango, pine-apple, kesar etc. as there is only
rose flavour sold in market.