NATIONAL DAIRY DEVELOPMENT

BOARD

SUBMITTED TO : DR. SHAILENDRA NIGAM

SUBMITTED BY: TUHINA KAKKAR

GAURAV SARIN
ROHINISH CHATRATH
V.S.DEEPAK
VARUN TANDON
AGAM GUPTA
CONTENTS:
 Introduction
 Early History
 KDCMPUL
 Anand Model
 Formation of NDDB
 Operation Flood
 Building On Success
 Problems
 Best Solutions
INTRODUCTION:
 In 1999, United Nation’s Food And Agriculture
Organisation (FAO) declared India as the largest producer
of milk
 Milk production crossed 74 million tonnes
 Gradual rise from a milk deficient country due to
collective effort of government and semi government
bodies
EARLY HISTORY:
 In 1940, private dairies emerged in major townships
 Milk was received through middleman who brought
milk from producers and supplied to dairies
 1945- Polson, a private dairy in Anand, entered into a
contract with government under Bombay Milk
Scheme (BMS)
 Led to the shaping of dairy cooperative movement
due to exploitation of consumers and producers by
middleman
 KAIRA DISTRICT COOPERATIVE MILK
PRODUCERS UNION LTD (KDCMPUL)
 1946- KDCMPUL formed under the chairmanship of
Tribhuvandas Patel
 Started with 2 village Dairy cooperatives supplying
less than 250 liters of milk per day
 Proved really profitable and profits distributed among
the producers
 Resulted in establishment of many new village dairy
cooperatives in Kheda village
 KDCMPUL cont.
 Expanded processing and realized new opportunities:
- Veterinary care
- Education on better cattle feeding
- Supply of balanced cattle feed
- Facilities for artificial insemination of cattle

 1952- Got monopoly for right for sale to BMS

 Due to surplus in winter season, started producing
milk products like milk powder and butter etc
 1955- Changed name to Anand Milk Union Ltd
(AMUL)
ANAND MODEL
ANAND MODEL:
 Structured around three ‘tiers’ – the primary village
dairy cooperatives, the district milk producers union,
and state cooperative dairy federation
 MEMBERSHIP:

-Membership open to any person who owned cattle

- Village cooperative governed by a nine member body
elected at annual general meeting
- Committee responsible for framing plans and polices
- Profits and Losses divided among the members
according to the proportion of investment
 FUNCTIONING:
- Milk collected twice a day in morning and evening
- Producers received a uniform price according to the
quantity and quality of milk
- Staff members selected by the committee looked after
the collection and testing
 GOVERNENCE:
- 17 member board headed by managing director
- Responsible for operations such as collection and
transport of milk from village cooperatives
- Insuring regular and timely payments to producers
- Long term and strategic planning, communicating with
members, overall control of village cooperatives
- Team of professional to look after services such as
breeding, veterinary health care etc
FORMATION OF NATIONAL DAIRY DEVELOPMENT
BOARD (NDDB)
• 1950’s – Government began efforts to modernize dairy
movement
• Lead to formation of various polices and projects like
Intensive cattle Development project (ICDP)
• State governments also implemented various schemes
• But due to presence of middle man and other factors
many plans failed
 1964 – Lal Bahadur Shastri, the then Prime Minister of
India , impressed by the socioeconomic changes
brought by Anand model set in motion the effort to
establish a national dairy organization
 Lead to establishment of NDDB in 1965
 Headquarters at Anand, was headed by Kurien, the
then general manager of KDCMPUL
 Initially resisted as a society under Societies Act 1860
 Used Situation in Europe to conceptualize OPERATION
FLOOD
OPERATION FLOOD
 OBJECTIVES:
- To create a ‘flood of milk’ across the country
- To facilitate long term investment in dairying and cattle
development
- To reduce the cost of milk for consumer and to increase
the share of milk price obtained by producer
- To ensure availability of efficient personnel to manage
and control every facet of the program
 The whole operation was divided into three phases
 PHASE 1 (1970-1978):
- With assistance of the World Food Program, obtained food
aid from European Economic Community (EEC)
- Funds generated used to build 27 rural milk sheds across 10
cities
- Milk production increased by 60 percent from 20mts to 32
mts
- Sale in urban centers increased by 140 percent
- Launched Mother Dairy Project in Delhi in 1974
 PHASE 2 (1981-1985):
- Aimed at building National Milk Grid
- Increased milk sheds from 18 to 136
- Phase implemented by World Bank credit of 150 million US
Dollars and ECC food aid
- Self Sustaining system of 43000 village cooperatives
established
 PHASE 3 (1987 -1996) :
- Aimed at consolidating gains of previous 2 stage
- Adding 30,000 new dairy cooperatives
- Promotion of Women's Dairy Cooperative Societies
- Focus of R&D activities in Animal Husbandry
 ACHIEVEMENTS:
- Increase milk production to over 60mts from 20mts in
1970
- Involved more than 10.1 million members and supplied
13,679 Mts of mils every day through 81000 societies
- Established 13377 artificial insemination centers and
787 mobile veterinary clinics
- Annual revenue of dairy cooperatives exceeded 80
billion rupees
BUILDING ON SUCCESS:
 Primary focus on building on success of Operation
Flood
 2000- NDDB announced a 10year plan – Perspective
2010 –aimed at strengthening the cooperative dairy
movement
 Four thrust areas to focus on- framework, quality,
plant management and productivity
 Edible oil, Fruits and vegetables also include under
NDDB
 2000- NDDB established Mother Dairy Fruit and
Vegetable Ltd (MDEL)
Contd…
 NDDB was reported to have earned an incremental return
of over Rs 400 billion on Rs 20 billion investment.
 India’s milk production increased to 60mts from 20mts in
1970
PROBLEMS
 Milk paucity in Urban India
 Dubious role of middlemen
 No incentives for rural producers
 Focus on quantity and not on quality
SHARE IN WORLD PRODUCTION
SHARE IN WORLD IN EXPORT OF MILK
BEST SOLUTIONS:
 Synergizing all the dairies across the country on states
bases
 Formation of grids across length and breath of the
country for proper utilization and circulation of milk
 Establishing proper storage facilities and setting of more
processing plants.
 Focus on using more of technology for having genetically
enhanced varieties of cattle's
 Focus on providing farmers with knowledge about animal
husbandry
THANK YOU