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  • Case Study Priceline Com

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    Gyan
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    This document provides guidance on analyzing the business model of Priceline.com and assessing its sustainability. It instructs the reader to review literature on two-sided markets and contract design, then analyze Priceline's model based on references from those sources. The reader is asked to consider alternative strategies for Priceline's model and weigh the advantages, disadvantages, and costs of each option before making a recommendation, outlining next steps, and identifying action items.

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    Priceline Case

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    This document provides guidance on analyzing the business model of Priceline.com and assessing its sustainability. It instructs the reader to review literature on two-sided markets and contract design, then analyze Priceline's model based on references from those sources. The reader is asked to consider alternative strategies for Priceline's model and weigh the advantages, disadvantages, and costs of each option before making a recommendation, outlining next steps, and identifying action items.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    18 views7 pages

    Case Study Priceline Com

    Uploaded by

    Gyan
    This document provides guidance on analyzing the business model of Priceline.com and assessing its sustainability. It instructs the reader to review literature on two-sided markets and contract design, then analyze Priceline's model based on references from those sources. The reader is asked to consider alternative strategies for Priceline's model and weigh the advantages, disadvantages, and costs of each option before making a recommendation, outlining next steps, and identifying action items.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    Recommending a Strategy

    Strategy and Assets, in Strategic


    Thinking: Explorations around conflict
    and cooperation(Book)
    Case: Sports-media nexus
    Vision Statement
    State the Electronic intermediation:
    Two sided markets(319) and contract designing
    Goal and Objective
    Reading:
    Coase, Nature of the firm; (168)
    Strategies in two sided markets(319)
    Then Try to Answer the Question
    Analyze the business model of Priceline.com
    Do you think this model is sustainable?
    Todays Situation
    Electronic intermediation: Two sided markets and
    contract designing
    Case:Priceline.com(356, 366, 369, 377, 379
    Question:
    1. Analyze the business model(320,328, 359, 361,
    368,369,379,381 ) of Priceline.com
    2. Do you think this model is sustainable?
    How Did We Get Here?
    Any relevant historical information
    Original assumptions that are no longer valid
    Available Options
    State the alternative strategies
    List advantages & disadvantages of each
    State cost of each option
    Recommendation
    Recommend one or more of the strategies
    Summarize the results if things go as proposed
    What to do next
    Identify action items

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