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    Onstraints Involved in Hurning Out A Ustomer's Primary Onnection To A New Onnection

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    chnavinkumar
    1) T24 Mobile is a joint venture between Future Group and Tata Teleservices that allows customers to shop more and talk more, or talk more and shop more, with their single SIM card and mobile connection. 2) The study analyzes the strengths, weaknesses, opportunities and threats of T24 through pre-launch and post-launch studies. It identifies key constraints for customers in switching to T24 from their primary connection. 3) The analysis found that providing better offers, expanding coverage in rural areas, ensuring good call quality and customer service, and making the switching process easier would help T24 gain more customers and address current constraints.

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    Onstraints Involved in Hurning Out A Ustomer's Primary Onnection To A New Onnection

    Uploaded by

    chnavinkumar
    44 views18 pages
    1) T24 Mobile is a joint venture between Future Group and Tata Teleservices that allows customers to shop more and talk more, or talk more and shop more, with their single SIM card and mobile connection. 2) The study analyzes the strengths, weaknesses, opportunities and threats of T24 through pre-launch and post-launch studies. It identifies key constraints for customers in switching to T24 from their primary connection. 3) The analysis found that providing better offers, expanding coverage in rural areas, ensuring good call quality and customer service, and making the switching process easier would help T24 gain more customers and address current constraints.

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    T24

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    1) T24 Mobile is a joint venture between Future Group and Tata Teleservices that allows customers to shop more and talk more, or talk more and shop more, with their single SIM card and mobile connection. 2) The study analyzes the strengths, weaknesses, opportunities and threats of T24 through pre-launch and post-launch studies. It identifies key constraints for customers in switching to T24 from their primary connection. 3) The analysis found that providing better offers, expanding coverage in rural areas, ensuring good call quality and customer service, and making the switching process easier would help T24 gain more customers and address current constraints.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    44 views18 pages

    Onstraints Involved in Hurning Out A Ustomer's Primary Onnection To A New Onnection

    Uploaded by

    chnavinkumar
    1) T24 Mobile is a joint venture between Future Group and Tata Teleservices that allows customers to shop more and talk more, or talk more and shop more, with their single SIM card and mobile connection. 2) The study analyzes the strengths, weaknesses, opportunities and threats of T24 through pre-launch and post-launch studies. It identifies key constraints for customers in switching to T24 from their primary connection. 3) The analysis found that providing better offers, expanding coverage in rural areas, ensuring good call quality and customer service, and making the switching process easier would help T24 gain more customers and address current constraints.

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    of 18

    Constraints Involved in Churning

    Out a Customer’s Primary


    Connection to a New Connection
    BY:
    CH.Naveen Kumar
    1225209106
    MBA(RM)

    GITAM INSTITUTE OF MANGEMENT


    INTRODUCTION

    Retail & telecom industry are the sunrise


    industries in INDIA & the combination of
    these two industries brings us the new
    product i.e. T24 mobile

    T24 Mobile is GSM Mobile Service


    launched by Future Group jointly with
    Tata Teleservices.
    TELECOMM RETAIL
    INDUSTRY INDUSTRY

    2nd largest telecom market Contributes 35% to Indian GDP.


    after china. 5th most attractive emerging retail
    Total subscriber base: 617.53 market, only 9% sector is organized
    million & expecting 1.15 MNC’s in INDIA, wall mart
    billion by 2013 Carrefour, Tesco etc.

    Bharti Airtel is the leader with Pantaloon Retail is INDIA’s


    24% market share. leading retailer with various
    formats: Big Bazaar, Food
    Tata teleservices is 6th in India Bazaar, Pantaloons, Central,
    market with 10%market Fashion Station, Brand Factory,
    E-Zone etc.
    share.
    T24

    Talk more, Shop more


    &
    Shop more, Talk more
    Need & Scope
    of the Study
    Complete Understanding of Effective Launch of T24.
    customer base. (choice &
    preferences)
    Use full in reducing
    Better understanding of constrains.
    constrains involved in
    switching over to new Identifying target
    connection
    customers.
    Understanding Customers
    satisfactory levels on Help in building future
    various aspects. (network plans & strategies.
    offers/schemes, customer
    service)
    Objective of the Study

    SWOT analysis of T24

    Pre Launch Study

    Post Launch Study


    SWOT ANALYSIS

    Strengths
    Weaknesses
    Opportunities
    Threats
    SWOT ANALYSIS

    Strengths
    Weaknesses
    Opportunities
    Threats
    SWOT ANALYSIS

    Strengths
    Weaknesses
    Opportunities
    Threats
    SWOT ANALYSIS

    Strengths
    Weaknesses
    Opportunities
    Threats
    Pre Launch Study
    In favor of T24 Not In favor T24

    One sim holders


    Customer Preference

    More Pre Paid users


    Pre Launch Study
    In favor of T24 Not In favor T24

    More GSM users

    Time period of Usage


    of network connection

    Switch to better alternative


    Major Constrains

    Documentation

    Communicating New no.

    Network Coverage

    Copying Contacts from


    old sim

    Customer Service

    Number series

    Brand loyalty
    Post Launch Study

    “SHOP MORE TALK MORE Is T24 providing better


    AND TALK MORE SHOP offers !
    MORE” concept.

    REMARK: Very less talk time is given on heavy shopping


    Suggestions
    T24 Customers can be updated with latest offers, discount sales
    etc via SMS or phone calls.(optional facility)
    Should provide stationary while taking up T24 connection.
    + Instant Photographs for documentation.
    + Card readers to copy contacts from old to new sim.
    + Xerox machines.
    Future Group Should look out for expansion in rural areas
    More talk time can be provided on slow moving merchandise
    Signal strength & service should be of good quality as it is most
    preferred by the customers.
    Hire more personnel & experience staff from telecom industry.
    Conclusion

    T24 is a unique marketing alliance between a


    retailer & telecom operator, which offers
    direct access to millions of future group
    customers through its wide spread retail
    presence across India. The concept of “Shop
    More Talk more & Talk more Shop more” will
    redefine the telecom experience in the country
    and will take Indian retail industry to the next
    level.
    Bibliography

    Marketing Management by-


    Phillip Kotler

    consumer behavior (9th edition)


    Leon Schiffman

    Consumer Behavior by- basil G.


    Englis

    www.wikipedia.com

    http://consumer-
    behaviour.blogspot.com
    a v e
    N
    n

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