Professional Documents
Culture Documents
GT
GT
513
Grounded Theory
Internal meetings
Phone conversations
Social functions
Training sessions
Scanning of documents
Phase Output
Open Coding Categories & properties
Line by line
Word by word
Phase Output
Sorting database of
Sorting memos showing
emergence of theories
Communicable form of
Write up theory
Open coding
Categories Properties
Pain Intensity
Agent of Pain Pain Relief
Relief
(Drugs)
Duration Temporary
Effectiveness Partial
Example: Research Article
How do Millennial
practitioners who work at
public relations agencies
describe their generation of
public relations
practitioners?
Examples of Open Codes Properties
participants Open Codes
words
Memos
2
Inductive Theory
3
Open Coding
Selective Coding
Sorting
Write up
4
No
because hypotheses result in a theory that is
ungrounded from the data
5
Interviews
Scanned Documents
Notes
References