Retail Training

HIRO Retail Training

This Power Point is free and
available now at:
www.NoniOffice.com

HIRO Retail Training

 10 Keys to Successful Retailing
1. Know your audience and prepare accordingly
2. Simplify your approach
3. For pure retailers, avoid MLM terms and discussion
4. Build a relationship of trust
5. Use comparisons and marketing materials to position
product positively alongside competitors
6. Have product on hand when you make the approach
7. Offer a consignment option - low risk gets you in the
door
8. Have pricing scheme locked down and simple
9. Use retail model to fuel MLM business and break titles
fast - be strategic about purchasing product
10. Vertical marketing - use success to lead to more
success

HIRO Retail Training

 #1 - Know Your Audience
Profile your target
Know the environment
Dont talk MLM to retailers
If you have a relationship, then talk MLM
and Rewards member program
Retailers want products that sell and they
want it simple

HIRO Retail Training

 3 Retail Options
1. IPC supplied You keep them stocked with product,
they dont care about business side. They deal only
with you. Set up as a business and get a tax ID# for
yourself.
2. Rewards Member Self supplied. They purchase direct
from the company at a better price and volume count
as personal volume to you. Set them up as a business
with a tax ID #. TNI only needs a copy of the tax
exemption certificate, not the business license.
3. New IPC Self supplied and build downline. Better price
by using Personal Rebate, no hassle to you, and they
can offer home delivery to their customers by signing
them up as Rewards members. Sign up as business.
TNI needs a copy of the business license.
*Please consult your policy manual for information on how to sign up a business.

HIRO Retail Training

 #2 - Simplify Your Approach
Retailers wont understand or have
patience for the marketing plan
What a retailer wants to know:
Will it sell?
How much money will they make per can?
Why should they stock it?
Can you supply them?

HIRO Retail Training

Reasons You Should Stock HIRO
First and only ready-to-drink products in the
world that are powered by Tahitian Noni*
Functional Refreshment
Best-in-category products
Highest re-order rate in the industry
Healthy and great tasting Energy, Vitality and
Mobility
Benefits clearly defined and proven
High retail profit opportunity
Point of purchase support
Personal relationship
*The trademark Tahitian Noni refers to Tahitian Noni brand products

HIRO Retail Training

 #3 - Avoid MLM Terms or
Discussions
Most retailers wont care about MLM and
might be turned off
Build a relationship first, and then if they
are open you can take the opportunity to
the next level
KISS, KISS, KISS
Be prepared to work hard

HIRO Retail Training

 #4 - Build a Relationship

Just like MLM and any business, people buy

from those they know
Take the time to get to know the owner or clerk
Give them samples, support, posters, materials
Retail is highly competitive, so be patient and
determined
Energy and Persistence Conquer All Things
Ben Franklin

HIRO Retail Training

 #5 - Use Comparisons to
Positively Position
Dont slam other products, especially since
they are probably working well for the
retailer
Use the success of other products to
position HIRO as a healthy alternative to
increase their energy beverage business
No one is currently stocking mobility or
vitality equivalents this opportunity is
wide open

HIRO Retail Training

 Testimonials
DONNA RHOADES
IPC from WEST TISBURY, MA
The health food store owner loved HIRO
Mobility and said this is truly a unique
product. He said, Those people that read
the ingredients and know about them
expect that it will taste very bad, but it is
excellent. I was expecting a bitter flavor,
now I am very interested.

HIRO Retail Training

HIRO Retail Training
 How to Talk about HIRO:
Key Messages
Noni The #1 active ingredient in each HIRO
drink.

HIRO is the first line of noni-based beverages

that comes ready-to-drink in a can.

HIRO Retail Training

 Key Messages
HIRO beverages combine noni with other healthy
supplements. HIRO is the first and only product to offer
noni in a ready-to-drink form.
The flavor of the HIRO line is a blend of exotic fruit
flavors.
The line is lightly carbonated and does not contain any
added sugars.
Each of the HIRO products contains only 10 calories.
Noni is the first active ingredient in each HIRO drink.

HIRO Retail Training

HIRO Energy

HIRO Retail Training

 Positioning

The source of energy that you can feel

good about drinking.
Offers immediate energy and enhanced
performance.
A healthier alternative to the crash-and-
burn of sugary energy drinks and sodas.

*These statements have not been evaluated

by the Food and Drug administration. This
product are not intended to diagnose, treat,
cure, or prevent any disease. HIRO Retail Training
HIRO Retail Training
HIRO Vitality

HIRO Retail Training

 Positioning

Stress, pollution, and other

environmental factors can
compromise your immune system.
Contains ingredients that actually
support the immune system and
combat the effects of stress.
HIRO Vitality contains vitamins and
herbs shown to support the immune
system.

*These statements have not been evaluated

by the Food and Drug administration. This
product are not intended to diagnose, treat,
cure, or prevent any disease. HIRO Retail Training
HIRO Retail Training
HIRO Mobility

HIRO Retail Training

 Positioning

Active lifestyles present an ever-

increasing demand on our bodies, a
demand that is often first felt in our
joints.
HIRO Mobility is power-packed with
genuine noni and other healthy
ingredients to help you maintain the
joint health you need.

*These statements have not been evaluated

by the Food and Drug administration. This
product are not intended to diagnose, treat,
cure, or prevent any disease. HIRO Retail Training
How does it compare?

HIRO Retail Training

 #6 - Have Product on Hand
You cant sell what you dont have
If they have to wait for product, you are
dead
If you want to truly play in retail you must
always have product on hand
Sample the product and give away
samples to the retailer and customers
Retailers dont want to mess with shipping
- they are used to having it delivered

HIRO Retail Training

 #7 - Offer Consignment
Consignment is very common in retail and very effective
Leave the product for the retailer and follow up in a few
days to collect the money for what has sold
Sampling, promos, point of purchase materials, make it
work, get creative
Example: Buy 3, Get 1 Free during the consignment
period
Sell-through is king during consignment period
Low risk for the retailer and potentially high payoff for
you
You can find a standard consignment agreement by
going to a search engine (Google, Yahoo) and searching
for it

HIRO Retail Training

 #8 - Pricing
Make it very simple
If you are serious, buy by the pallet
Get your group to go in together
Average retailer makes $.75 per can on Red Bull and $.45 to $.60
on Coke and Pepsi
Have your plan locked down and easy to explain
Example: Buy from me at $2.50, sell at $3.25 to customers.
Dont use the same price for every situation. Restaurants and bars
should have a higher retail price. There is a sliding scale, so know
your target
Advantage Pack works great to get started, but dont try and sign up
retailers and get them to purchase the Advantage Pack. You buy it
to get the best price and get started. Once you are going, purchase
using the pallet program.

HIRO Retail Training

 Pricing

Total Total Total

QTY Retail Wholesale CV QV Wholesale CV QV

24 $ 3.60 $ 2.70 1.46 1.46 65.00 35 35

72 $ 3.60 $ 2.56 1.53 1.53 185.00 110 110

144 $ 3.60 $ 2.36 1.53 1.53 340.00 220 220

288 $ 3.60 $ 2.29 1.56 1.56 660.00 450 450

HIRO Retail Training

 Master Distributorship
Must be approved (web approval)
Pallet rate only 160/24 packs= 3840 cans
Must be in good standing with Compliance
No handling fee/FOB from Utah,
Tennessee, Dallas
Price per can: $2.15
Price per pallet: $8260 (CV/QV: 5860)

HIRO Retail Training

 Pricing Scenario for Retailer
Based on 144-pack of HIRO and IPC supplied

Based on a $3.50 retail price

IPC cost for 144-pack: $340
Tax based on 5%: $17
Handling: $17
Total: $374
Cost per can including Personal Rebate: $2.29
Price to retail outlet: $2.75 per can
Profit per can for retailer: $0.75
Profit to you per 144-pack, not including CV:
$66.24 or 17% profit

HIRO Retail Training

 Pricing Scenario for Retailer
Based on pallet price of HIRO and IPC supplied

Based on a $2.99 retail price

IPC cost for Pallet: $8260
Freight: $250 (estimate)
Total: $8510
Cost per can including Personal Rebate: $ 1.91
Price to retail outlet: $2.25 per can
Profit per can for retailer: $0.74
Profit to you pallet, not including CV: $1305 or
16% profit

HIRO Retail Training

 HIRO Comparison
Based on Pallet Price
Price Profit to Profit to
per can Price to retailer per you per
Location with PR retailer MSRP can pallet
Restaurant
or bar 1.85 2.50 4.25 1.75 $2496
Boutique,
club, hair
saloon 1.85 2.50 3.49 0.99 $2496
Convenience
store,
vending 1.85 2.24 2.99 0.75 $1497
Supermarket,
multi-location
store 1.85 1.99 2.49 0.50 $ 537

HIRO Retail Training

Added Distribution

New Third-Party Warehouses

HIRO Retail Training
 HIRO Opportunity Stats
(All stats for the USA)

Businesses: 25,007,505
Restaurants: 500,000
Health clubs: 18,203
Vending machines: 5.1 million
Hair salons: 85,492
High schools: 98,673
Colleges and universities: 2,474 (4-year programs)

HIRO Retail Training

 Combo CAS Options
(Perfect for retail IPCs)

Option 1: TNJ + 72-pack of HIRO

Option 2: Plan 40 Basics Pack + 72-pack
Option 3: 144-pack of HIRO
QV = 300
CV = 240
ASQV4 = 200
CAS 4,6,20 = 200

HIRO Retail Training

 Office Model
Web:
http://noni.bintzsupply.com
E-mail:
sales@bintzsupply.com
Call: 1-800-443-4746
Fax: 1-801-463-1693
Cost: $420 per fridge

HIRO Retail Training

 HIRO Business Support
Vending
Vina Distributing
www.vina1.com

contact Mark Bolinder

(mark@vina1.com or
801-674-8879)

HIRO Retail Training

 Testimonials
GREGORY J WACHTER
IPC from MOUNTVILLE, PA
All 10 locations are vending machines at gyms or athletic
recreational centers. I chose locations that have a lot of traffic (5 to 8
thousand registered).
We had presentations at the lobbies in April in anticipation for the
vending machines scheduled to arrive in May. After three days of
presentations we had sales of $900, which has been wonderful for
us since it has been a little taste of what will come when the vending
machines are in place.
We are very excited about the new products and see them as an
opportunity that opens the door to other products, especially
TAHITIAN NONI Juice. It becomes a great potential for new IPCs.
In our presentations we have a couple of DVDs playing,
informational material and on a back table information about other
Tahitian Noni products. We answer any questions people may have.

HIRO Retail Training

 A million opportunities
Sporting events
Parks
Snack shacks
Swap meets
Work
Mobile carts
Out of your car
Concerts
Health clubs
Every restaurant
Bars
Schools
Hair salons
Church events
Be creative!!!! Opens up opportunities for other products like TNJ

HIRO Retail Training

#9 - Use Retail to Break Titles
Be strategic in your buying so you maximize
your title potential
Imagine:
50 retail sites selling 5 HIROs a day
That would be almost 2 pallets a month
Depending on price that is $4000 in retail profit per
month
2 new Jades per month depending on placement and
how you purchase
Use your retail business to drive your MLM
business
Duplicate, duplicate, duplicate

HIRO Retail Training

 #10 - Vertical Marketing
Leverage the success of one placement to
secure additional placements
Example: With success in a restaurant,
you can now take that success story and
target all similar restaurants in your area
Use testimonials from management and
customers
Example: Many restaurants sell Red Bull
for $4.25 per can

HIRO Retail Training

 Testimonials
JACQUELINE & JOHN REILLY
IPCs from WHEATLAND, WY
Los Dominguez Mexican Restaurant is just
starting to sell HIRO. They started with three
packs and have already purchased three more. I
give the product to them on consignment; they
have a small refrigerator that holds a little over
two packs of HIRO. The owners wife has been
drinking TNJ since 2003, so they both believe in
the products, especially knowing that HIRO has
noni juice in it, which pleases the people that I
have spoken to about the drinks.

HIRO Retail Training

 Point of Purchase Materials
Pull-up banners
Posters (May 22)
Acrylic sign holders for cash wraps, gyms,
spas, restaurants, bars, etc.
Soft-sided cooler tubs with wrap
Custom wrapped cooler barrels
Buttons and pins
Window stickers
Inflatable cans

HIRO Retail Training

HIRO Business Support
Sales Tools

HIRO Retail Training

HIRO Business Support
Sales Tools

HIRO Retail Training

HIRO Business Support

HIRO Retail Training

HIRO Business Support

HIRO Retail Training

HIRO Business Support

HIRO Retail Training

HIRO Business Support
Merchandise

HIRO Retail Training

Retail Stores

HIRO Retail Training

HIRO Retail Training
Noni Office Support

HIRO Retail Training

 Noni Office Support
Product info
Competitive info
HIRO Challenge
Retail and vending
Vehicle and other wrap graphics
HIRO third-party pick up info

HIRO Retail Training

 Noni Office Support
Sales tools and merchandising
Retail support materials
HIRO Advantage Packs
E-cards
Website builder
Photos for ads and signage
Policies and Frequently Asked Questions

HIRO Retail Training

For questions, please email
hiroretail@tni.com

HIRO Retail Training