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Axis Moves - B Plan Template
Axis Moves - B Plan Template
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1
Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis
What is your idea? What are the strategic objectives behind the same?
2
Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis
3
Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis strategy Analysis edge Analysis Aanalysis
What are the characteristics of the product/service? Need Gap analysis- What is the need/ demand of your product/service? Or
how will your idea fulfill the demand supply gap of the existing
product/service?
Comment on the various phases of the product life cycle that your product/service will go through keeping in mind the marketing strategy
and marketing mix that you would use.
4
Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis
How do you see yourself different from your competitors? Perform a competitor benchmarking in terms of the market trends and
competitors response potential.
My idea
Use
Porters
five force
model
5
Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis
Elaborate on the market strategy to be adopted by you. What will act as a selling point of your product/service?
What are the short and long terms plans to sustain the business.
6
Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis
What will be
your initial
investment?
Comment on
the Revenue
centre
Comment on
the cost
centre
What will be
the expected
profit?
7
Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis
Explain the scope of technology and upcoming technological trends( Artificial intelligence, virtual reality etc) in your idea if it supports the
idea of job creation/disruption.
8
Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis
Perform a stakeholder analysis for your product/service. Consider all direct and indirect drivers and forces that make your proposed
ecosystem framework. Be specific about the government intervention/support for the same.
Does your ecosystem framework support creation of jobs? If yes, then what are the expected number of jobs getting created/affected? What
would be the nature/complexity of the jobs? In which sectors do you forecast creations of jobs?
9
Executive Industry Product Competitor Market Financial Innovative Ecosystem SWOT
Summary Analysis analysis analysis Strategy Analysis edge Analysis Aanalysis
Opportunity Threat
10