DISTRIBUTION WORK OF

HISTORY
• It is the public company
• Incorporated- 1945 as M/S BACHRAJ TRADING LTD
• It obtained the license from government of India to manufacture
2 and 3 wheelers and
public to 1960
• Employees- 17,200
• sales - Rs.42.16 billion
• Stock exchange- Pune, Mumbai,
Delhi, London, Berlin.
• NAIC- Motorcycle, bicycle, and
parts manufacturing
Key Dates:
• 1945- Bajaj Auto was founded..
• 1971- Technical collaboration with piaggio
ends
• 1989- work begins on second plant
• 1998- Bajaj plans to build its third plant to
meet the demand.
• 2000- thousands of workers are laid off to cut
costs
• Bajaj Auto ltd. India’s largest manufacturer of
scooter and motorcycle.
• Formed in the first
days of India’s independence
From Britain.
SWOT ANALYSIS
Strengths:
Highly experienced management.
Product design and development capabilities.
Extensive R & D focus.
 Widespread distribution
network.
 High performance products
across all categories.
 High export to domestic sales ratio.
Great financial support network
(For financing the automobile)
Weakness
Hasn't employed the excess cash for long.
 Still has no established brand to match Hero
Honda's Splendor in commuter segment.
 Not a global player in spite of huge volumes.
 Not a globally recognizable brand (unlike the
JV partner Kawasaki)
Opportunities:
Double-digit growth in two-wheeler market.
Untapped market above 180 cc in motorcycles.
More maturity and movement towards higher-end motorcycles.
The growing gearless trendy
scooters and scooterette market.
Growing world demand for
entry-level motorcycles especially in
emerging markets.
Treats
The competition catches-up any new innovation in no
time.
Threat of cheap imported motorcycles from China.
 Margins getting squeezed from both the directions
(Price as well as Cost)
TATA Ace is a serious competition for the three-
wheeler cargo segment.
DISTRIBUTION CHANNEL
 QUESTION

• Factors taken into consideration by Bajaj for distribution of

scooters:
Improve scooters availability
Improve customer service
level
Reduce high level of scooter
inventors
Improve safety stock
calculation.
Eliminate manual planning process.
• Considering these factors the benefits are:
Achieved payback on
investment
Gained high share of scooters
market
Improve inventory management
Achieved greater customer
satisfaction through improved parts availability
Gained higher vendor engagement level
Improve ability to react to changes in demand throughout the
supply chain.
 CONCLUSION

• Distribution Work is the key successive part of

every Auto Mobile Co.
• they are concentrating Distribution Network,
Channels of Distribution, Selection of Dealers,
Distribution of Two& Three Wheelers, Storage
capacity , Inventory Holding Cost, Mode of
Transportation, and Cost of Transportation.
THANK
YOU