Professional Documents
Culture Documents
Market Research For 1st Year Advertising and Marketing Students
Market Research For 1st Year Advertising and Marketing Students
Market Research For 1st Year Advertising and Marketing Students
DAREN MANSFIELD
ACADEMIC SUBJECT LIBRARIAN
DMANSFIELD@LINCOLN.AC.UK
ADVERTISING AND MARKETING GUIDE
ASSIGNMENT BRIEF
For an FMCG category of your choosing write a
report outlining the main challenges facing a
manufacturing business (brand owner) in this
category, and your recommendations for
marketing and business development over the next
1-2 years.
GROUP REPORT & 8 MIN PRESENTATION