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    Sec B - Group 5

    Uploaded by

    Aklesh Padhy
    - India is the 3rd largest producer and consumer of fertilizers, which contribute to around 40-50% of agricultural productivity. There are 57 large and 64 medium fertilizer plants in India. - The fertilizer industry in India has low threat of new entrants due to high capital requirements and low returns. It also has high bargaining power of suppliers and low bargaining power of buyers. - Coromandel International is India's second largest phosphatic fertilizer company, founded in the 1960s. It has a turnover of over 10 billion rupees and produces a range of fertilizers and crop protection products.

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    Sec B - Group 5

    Uploaded by

    Aklesh Padhy
    32 views5 pages
    - India is the 3rd largest producer and consumer of fertilizers, which contribute to around 40-50% of agricultural productivity. There are 57 large and 64 medium fertilizer plants in India. - The fertilizer industry in India has low threat of new entrants due to high capital requirements and low returns. It also has high bargaining power of suppliers and low bargaining power of buyers. - Coromandel International is India's second largest phosphatic fertilizer company, founded in the 1960s. It has a turnover of over 10 billion rupees and produces a range of fertilizers and crop protection products.

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    Strategic Analysis of Fertilizer Analysis

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    Sec B_Group 5

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    - India is the 3rd largest producer and consumer of fertilizers, which contribute to around 40-50% of agricultural productivity. There are 57 large and 64 medium fertilizer plants in India. - The fertilizer industry in India has low threat of new entrants due to high capital requirements and low returns. It also has high bargaining power of suppliers and low bargaining power of buyers. - Coromandel International is India's second largest phosphatic fertilizer company, founded in the 1960s. It has a turnover of over 10 billion rupees and produces a range of fertilizers and crop protection products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    32 views5 pages

    Sec B - Group 5

    Uploaded by

    Aklesh Padhy
    - India is the 3rd largest producer and consumer of fertilizers, which contribute to around 40-50% of agricultural productivity. There are 57 large and 64 medium fertilizer plants in India. - The fertilizer industry in India has low threat of new entrants due to high capital requirements and low returns. It also has high bargaining power of suppliers and low bargaining power of buyers. - Coromandel International is India's second largest phosphatic fertilizer company, founded in the 1960s. It has a turnover of over 10 billion rupees and produces a range of fertilizers and crop protection products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Fertilizer Industry

    India is the 3rd largest producer and consumer of fertilizers

    Fertilizer contributes to around 40-50% of the agricultural productivity

    57 large size and 64 medium sized plants in India

    Direct benefit transfer (DBT) of fertilizer subsidy will be introduced across the country

    Market capitalization: 25% of GDP


    Porters Five Force Analysis

    Threat of New entrants: Low


    Bargaining Power of Buyers: Low
    High Capital with low returns Bargaining Power of Suppliers: High High demand for agricultural
    Difficult to acquire government Limited number of suppliers. Raw products. Low productivity per unit
    approval materials are scarce. Heavy of fertilizer consumed. Lack of
    Shortage of natural gas in India dependence on imports product differentiation. Lack of
    substitutes
    Production of DAP is costly

    Threat of substitutes: Medium


    Bio fertilizers, organic fertilizers, Rivalry: Low
    manures, vermi compost may act as Highly government regulated
    substitutes. Natural dertilizers are industry. Pricing subsidies. High
    not as effective. Animal manure is capacity utilization. Uniform prices
    not suitable for commercial leads to mutual cooperation
    production
    Company Overview
    Part of the INR 300 Billion Murugappa Group

    Indias second largest Phosphatic fertilizer player

    Founded in the early 1960s by IMC and Chevron Companies of USA

    Turnover of Rs. 10,250 Crore during FY 2016-17

    Ranked among the top 20 best companies to work for by Business Today

    Ranked ne of the ten greenest companies in India by TERI

    Mission: To enhance prosperity of farmers through quality farm solutions with sustainable value for all stakeholders

    Vision: To be the leader in farm solutions business in geography of choice, consistently delivering superior value to stakeholders through highly engaged employees,
    with a strong commitment towards sustainability and our values
    Products
    Phosphatic
    Fertilisers
    Crop Protection
    Products

    Speciality
    Nutrients

    Sulphur Pastilles

    Water Soluble
    Fertilisers

    Micro Nutrients

    Organic Fertilisers

    Agri input
    solutions
    History

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